Netflix reveals which actors received the biggest boost in Instagram followers after appearing in a Netflix production.Recently, casting directors and producers have revealed the number of followers an actor has is directly related to whether or not they will land an acting job. According to Made in Dagenham actor Gemma Arterton, casting directors have started to measure actors’ social media following when considering them for film roles. She told The Observer: ‘I have a friend who’s been told she has to put more “outfits of the days” and regular pictures of her food because a lot of the casting for films happens on social media’.
Related: What is an Influencer?She added, "The money people go: Well, they’ve got 3m followers and that actor has only got 1,000 so…" This should not come as a surprise. When you look at the social media following of some A-list actors, it is easy to see how they might be attractive to directors.
Netflix viewing data
Netflix rarely offers information on viewing data but, according to a new press release, The Kissing Booth is the streaming platform’s most re-watched original movie and On My Block is the platform’s “most binged” original show.
Measuring global viewing habits between January and November, Netflix came with some pretty insightful information about who is watching what on the platform. Netflix also revealed which actors got the biggest boost in Instagram followers after appearing on a Netflix production.
Actors with the Biggest Instagram BoostActors that received the biggest Instagram boost included Kiernan Shipka from Chilling Adventures of Sabrina and Jaime Lorente Lopez from the cast of La Casa de Papel and Elite. Check out the full list of actors who received the biggest Instagram boost below.
- The Fab Five (Queer Eye)
- Lana Condor (To All the Boys I’ve Loved Before)
- Joel Courtney (The Kissing Booth)
- Miguel Herrán (Elite / La Casa de Papel)
- Jaime Lorente Lopez (Elite / La Casa de Papel)
- Maria Pedraza (Elite / La Casa de Papel)
- Noah Centineo (To All the Boys I’ve Loved Before)
- Joey King (The Kissing Booth)
- Hannah Gadsby (Nanette)
- Kiernan Shipka (Chilling Adventures of Sabrina)
Most Binged Shows on Netflix 2018:LOS ANGELES - MAY 6: 13 Reasons Why Cast Members, Anne Winters at the Netflix FYSEE Kick-Off Event at Raleigh Studios on May 6, 2018 in Los Angeles, CA (Kathy Hutchins / Shutterstock.com)
The release said half of all viewers who watched Kissing Booth and To All the Boys I’ve Loved Before re-watched the movie at least once. Another popular show, according to Netflix, is Roxanne Roxanne.
Kissing Booth became a key point of discussion for Chief Content Officer Ted Sarandos, who explains that many Netflix subscribers never heard of the romantic comedy. Serving audiences with niche TV shows and movies is extremely key to their Netflix content strategy.
Among the top binge list, the Golden Globe-nominated Bodyguard ranks at the top. Three of the top six most-binged shows are non-fiction.
Most Binged Shows
- On My Block
- Making a Murderer: Part 2
- 13 Reasons Why: Season 2
- Last Chance U: Indy
- Fastest Car
- The Haunting of Hill House
- Anne with an E: Season
- Orange Is the New Black: Season 6