Account Director in PA by Think Traffic

Winner of Philadelphia Business Journal's Best Places to Work, Think-Traffic has an exciting growth opportunity for a technology savvy Account Director with 5+ years casino gaming, retail marketing, activation/consumer packaged goods, franchise, and/or food & beverage marketing experience. Our Account Director must be an enthusiastic self-starter who dots i’s and crosses t’s while being able to think outside the box.

Primary Responsibilities 

Serve as a trusted advisor, alternately driving strategic and tactical thinking for technical, business, and operational initiatives across client organization
Drive thought leadership within both client organizations and the agency, and present examples of innovation, programs and trends to inspire the internal team and clients
Responsible for account stability and growth
Most visible client contact
Establishes and builds strong personal and working relationships with designated client contacts and makes certain the agency maintains a “web” of contact throughout each organization
Responsible for ongoing management, service, and profitability for assigned accounts and/or programs
Most skillfully interacts and manages different personalities and skill sets
Anticipates potential relationship or expectation issues, and advises the CEO and manager in time for the agency to act proactively
Demonstrates a clear, comfortable, persuasive presentation style for both formal and informal settings
Takes ownership of all account duties including but not limited to: status reports, meeting recaps and notes, meeting agendas, presentation and deck building, and billing & reconciliations
Proactively manages all facets of the business on assigned accounts from budgets, to media plans, to social media and digital initiatives
Tracks, reports and provides client with ROI on all initiatives managed by the agency so as to strengthen perceived value of agency contributions
Processes assigned work requests in efficient, timely manner
Proactively plans/hosts client entertainment and team building events

Client Accountability

Maintains each client’s respect and confidence as a trusted advisor and confidant offering an eager and open ear, sound judgment, proven business acumen and a range of relevant approaches to various issues and opportunities
Demonstrates a thorough understanding of the client’s business and industry, becoming the “subject matter expert”, and lead the Account Team(s) in understanding/knowing this information
Provide strategic planning and direction on assigned account(s), and develop/present appropriate POVs to the client(s) as required to keep agency top-of-mind to client(s)
Performs a leadership role in preparing and conducting casino competitive reports and client strategic sessions
Writes effective marketing plans, creative briefs, work orders and reports
Leads development and oversees implementation of an annual Client development plan
Coordinates Plans Board meeting, as appropriate

Internal Perspective

Remains in touch with the agency’s “day-to-day” business on behalf of clients – knowledgeable and conversant in their key issues, competitive situation, industry trends and the projects assigned the agency as well as other communication partners
Demonstrates a willingness and ability to lead the positive, spirited debate of ideas and points-of-view in order to push “your team” and the agency at large to deliver a continuously improving product, both counsel and creative
Communicates effectively and proactively with department heads regarding performance issues and opportunities for improvement
Rigorously edits staff communications and presentation documents so that they are clear, concise and error free

Financial Management

Proactively initiates discussion, and addresses any anticipated variance from, annual revenue goals
Establishes annual billing and revenue goals for each client, tracking progress on a quarterly basis
Identify specific opportunities for growth within existing client organizations
Develops and employs selling skills to explore these growth opportunities
Develop, present and negotiate annual agency fees/budgets
Is a model for stewardship of our clients’ and the agency’s money – avoiding unnecessary expenditures, acting to minimize errors, and negotiating required costs
Ensure clients’ perception that agency consistently provides value-added services
Supervise and approve the development and administration of clients’ budgets
Ensure/review the accurate and timely preparation of production, media, digital, and other budgets/estimates for approval
Monitor and evaluate all costs from within internal agency teams and outside vendors


Requirements
5+ years of agency or allied communications industry experience that provides an understanding of advertising, marketing, media, creative, production, public relations, research, social, digital, agency finance, etc.
5+ years experience within the marketing industry, including agency experience in casino gaming, retail, activation, consumer packaged goods, franchise marketing, and/or food & beverage. Casino gaming experience a must.
Franchise marketing or casino gaming experience a plus
A conceptual understanding of marketing, branding, strategy and planning are required.
Bachelor’s Degree
Self-starter and self-motivated, with the ability to provide solutions without supervision
Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously
Enthusiastic with excellent verbal and written communication skills
Mac literate (Word, Excel, Outlook, Keynote)
Thrives in a collaborative, fast-paced environment
Organized, has attention to detail and able to multi-task
Experience in client facing roles
Facebook/Instagram/Twitter expertise required
Strong leadership capabilities
Proven ability to educate, train, and persuade

Send resume and cover letter to [email protected]
 Think Traffic
https://www.projectcasting.com/job/59634-account-director

... see more