Director, Marketing Strategy, Planning & Analysis in CA by NBCUniversal

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more. 

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Director, Marketing Strategy, Planning & Analysis (MSP&A) will be an integral leader in the MSP&A team, helping shape strategy and planning for the marketing organization. The MSP&A team is responsible for developing short and long-term business KPIs through best-in-class strategies, planning and data analysis. This role requires the ability to align and collaborate with key stakeholder groups and influence senior management with data-driven insights and narratives, with a focus on improving title campaign efforts. The Director will report to the Vice President, MSP&A.

Responsibilities include, but are not limited to:
Provide strategy and analytics support for Peacock’s Title Marketing organization, driving continuous improvement of marketing efforts
Translate target audience insights into effective campaign strategies, including channel mix and messaging tactics, in partnership with Peacock Consumer Insights
Recommend prioritization across upcoming title and slate opportunities, optimizing resourcing to the highest potential acquisition opportunities
Collaborate with Peacock Decision Sciences on further development of key marketing success metrics with a focus on marketing incrementality
Conduct deep dive analyses aimed at improving campaign efforts
Develop and manage retrospective campaign reporting

Qualifications
6+ years of experience in industries such as management consulting, corporate business strategy, investment banking, or direct experience working for a streaming company or studio

Desired Characteristics:
A strong understanding of the content streaming landscape and current business models
Direct experience using data to inform business strategy
Demonstrated excellent business acumen and thought leadership, with the ability to form judgements, and drive actionable recommendations
Direct to consumer marketing experience a plus, ideally in the entertainment industry
MBA preferred, but not required
Proven leader and manager, with experience hiring, retaining, and motivating best-in-class talent of all experience levels.
Ideal candidates are unafraid to advocate for big ideas that drive innovation, and also able to put big ideas in business context
Exceptional collaborator with proven ability to work effectively across all parts of the organization. Leads the team to operate in the same way.
Successfully operate within a fast-paced, highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.
Highly effective communicator, both written and verbal. Excellent problem-solving skills

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $130,000 - $175,000 (Bonus & LTI eligible)
 NBCUniversal
https://www.projectcasting.com/job/58551-director-marketing-strategy-planning--analysis

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