Sr. Director, Strategy & Analytics, PBR in TX by Endeavor

A new role to Professional Bull Riders (PBR), this position will provide actionable consumer, media, brand and marketplace intelligence based on a suite of quantitative and qualitative analytics. Ultimately, the position will be responsible for delivering data-driven insights that drive PBR’s growth. This person will be the data and analytics expert within the organization. An individual contributor to start, this person will have the opportunity to build out PBR's entire analytics function.

The role will report directly into Endeavor Analytics with project and reporting duties into the CMO and CRO of PBR.

Essential Duties & Responsibilities:

Define and implement strategies for measuring value generated by PBR sponsorships, ensuring that our efforts are well-aligned with our objectives
Analyze market-to-market ticketing strategies and pricing to ensure we are maximizing volume and revenue across single event, premium, group tickets, and merchandise
Oversee B2C and B2B CRM and database marketing strategies with CRM & Email Marketing Manager as a direct report
Conduct detailed audience profiling to understand our customer base and tailor our marketing efforts effectively
Apply advanced ROI analysis to assess the performance of our marketing initiatives and make data-backed recommendations for optimization
Understand advertising measurement, attribution, and supporting models to optimize our strategies and allocate resources effectively
Prepare insights that drive decision making and support strategic planning
Own relationships with 3rd party data providers (e.g., Nielson, Wakefield, MVP Index, Blinkfire)
Understand when people buy, what they buy, and where they buy
Support marketing and corporate partnership teams with ongoing data storytelling while delivering recaps to internal and external stakeholders
Work alongside Sponsorship sales leaders to continually develop and update rate cards
Assist in the valuation of broadcast rights and OTT opportunities

Knowledge, Skills & Abilities:
5+ years experience in data analytics, value measurement, and audience profiling
Sports or live entertainment experience is a must
Strong knowledge in statistics for data interpretation and modeling
Proficiency in data visualizations to effectively communicate insights to diverse stakeholders
Exceptional verbal and written communication skills
Team player with ability to work across divisions
Ability to work effectively across functions, with minimal direction (self-starter)
Functional experience in strategic planning and marketing, business and market development, market research, planning/program, and promotions/advertising
Comfortable within a high-paced, competitive environment
Strong businessperson who thinks about issues from a business perspective; brings strong business & financial acumen to the role and uses this to complement functional depth

Education & Formal Training:

B.A./B.S. in relevant field (e.g., Data, Analytics, Economics, Statistics)

Working Conditions:
Normal office hours Monday-Friday, with some evening and weekend work
Travel to events and meetings up to 15% of the time

Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world’s diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
 Endeavor
https://www.projectcasting.com/job/59649-sr-director-strategy--analytics-pbr

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