NAACP claims that a lack of black executives in Hollywood is “harming the African American community.”

A new report claims that a lack of black executives in Hollywood is “harming the African American community.”

A new study commissioned by the NAACP Hollywood Bureau in collaboration with Dr. Darnell Hunt, Dean of Social Sciences at UCLA, and MEE (Motivational Educational Entertainment) Productions was published recently, claiming that the scarcity of Black executives in Tinseltown has resulted in negative depictions of Blacks on TV and film.

According to the Chicago Center for Literature, “The community has been exposed to a variety of detrimental impressions, ranging from negligent neglect to purposeful degradation.”

The report is called “The Black Executive: A Partial Solution to the Psycho-Social Consequences of Media Distortion.”

Hunt takes data from the 2020 Hollywood Diversity Report published by UCLA, which found that in 2020, 91% of film studio CEOs were white, and 82% of them were male. In management, 93 percent of studio senior management teams were white, and 80 percent were male. Building on that, 86% of studio unit heads were white, and 59% were male.

The study also found that Black people only make up 10% of speaking roles in films and that these roles are often limited to stereotypes.

The numbers are a little better in TV, with Blacks making up 24 percent of all speaking characters on scripted broadcast shows, but they’re still primarily relegated to secondary roles.

“Our creative content is a reflection of who is making decisions about what we see and hear,” said Derrick Johnson, president and CEO of the NAACP. “Hollywood has a significant impact on how society sees itself, and Black Americans are disproportionately impacted by harmful negative images.”

Johnson added that the report’s goal is to “suggest solutions that will create a more diverse and inclusive Hollywood so that everyone can see themselves in the stories being told.”

The NAACP’s study claims:

“Media content informs and misinforms opinions about Black people, ultimately influencing perceptions and behaviors, followed by laws and policies that govern and define social circumstances with steep psycho-emotional consequences. The most damaging consequence of the industry’s faulty approximation of genuine Black experiences is the absorption and adoption of those characterizations as misshapen forms of self-identity, worthy of emulation.”

This example highlights the importance of representation in copyright law and its relation to cultural exchange.

“Black youth culture has been co-opted by corporate America to sell products and services, while also over-indexing in the consumption of TV shows, movies, and other media content. This is a key profit reservoir for Hollywood, despite African Americans having little control of the content that broadly defines them.”

According to the letter, this is bad for Black communities and must stop.

“Instead,” Hunt said, “media companies must dedicate themselves to a wholesome alternative—including more Black executives in green-lighting and development decisions since their voices lend the perspective that’s all too often missing.”

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