Marketing Director in GA by FORVIS' Executive Search Practice

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Marketing Director - in office, Duluth GA 

The Director of Marketing will develop, deploy and oversee a variety of marketing/advertising, social media and promotional events for this industry leader in the technology space. He or she will be responsible for strengthening brand recognition and loyalty and developing strategies to successfully launch new products and services. 
 
The Director of Marketing reports to the Chief Marketing Officer and will oversee a small corporate team, as well as work closely with several external agencies on various marketing initiatives, ensuring that a cohesive plan is implemented strategically and maintained consistently. Plan, organize and execute several large annual events and multiple smaller, regional events, traveling 4-6 times per year for larger events and tradeshows.
 
In addition to end user branding and related advertising, this is a highly professional team who markets to a variety of audiences in the political/governmental, entertainment and entrepreneurial sectors.
 
STRATEGIC OBJECTIVES
Design and implement wide-ranging brand marketing and advertising plans (develop 12-month promotional plans that promote consistent annual growth)
Develop a collaborative marketing approach to drive the direction of all advertising, promotional and retention programs and partner with vendors and external agencies to create and deploy strategies to reach various targeted markets: print, television / radio, mobile and other channels (CRM/DM/EM)
Cross-functionality is necessary to develop integrated programs; work closely with regional leaders, internal finance teams and sales managers to deploy cohesive strategies and ensure consistent understanding and integration throughout the organization 
Support all new product/service launches and integrate new sales opportunities into ongoing marketing promotions 

Responsibilities 
Collaborate cross-functionally to develop accurate forecasts and research, analyze and utilize trends to develop the brand and identify potential opportunities for growth, providing recommendations to integrate advertising/marketing, public relations/media and customer promotional strategies 
Drive buy-in and integration throughout the organization, including with key stakeholders and regional leaders, ensuring collaborative alignment of all creative materials, campaign initiatives and overall brand marketing strategies
Manage agency vendors and provide SME and direction that drives ongoing creative design and development 
Collaborate with various marketing professionals, internal and external, to develop digital media content and short and long-term campaigns that support on and offline marketing channels and overall objectives 
Working with external agency teams, develop and deploy online marketing initiatives, maintaining a relationship with SEM and SEO agency partners to ensure ongoing optimization to maximize the generating of leads 
Support the development of effective testing and controls measures to identify campaigns, tactics and content with the most successful conversion rates 

Qualifications
Development of proven marketing initiatives and successful launches 
Collaborative and team-oriented with solid data analysis and interpretation skills 
Strategy development skills are required with the ability to implement 
Must be adaptable and ready for changes as new project, opportunities, or leadership directs

Requirements
Bachelor’s or Master’s in Marketing, Business or related field
7 – 10+ years of demonstrated marketing expertise 
5+ years successful strategic development and deployment
Design, develop and deliver marketing presentations to senior executives/Board
 FORVIS' Executive Search Practice
https://www.projectcasting.com/job/59669-marketing-director

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