Product Marketing Manager (Theatrical Release) in CA by Cypress HCM

Product Marketing Manager: Entertainment & Promotional Partnerships

Job Description:
· Are you a creative and strategic marketer with a passion for gaming and entertainment marketing? We are seeking a talented Product Marketing Manager to join our team and lead our efforts in promoting our game’s entertainment content and forging strategic promotional partnerships. If you have a strong understanding of movie theatrical releases, exceptional marketing skills, and a knack for building successful collaborations, we want to hear from you! 

Responsibilities:
Leverage consumer and brand insights to input on product and content value propositions, positioning, branding, and target audience demographics.
Responsible for the development and execution of marketing strategies to promote entertainment content, such as the movie, driving awareness and engagement.
Forge and manage strategic partnerships (with movie studios, content creators, influencers, and licensees) to drive promotional initiatives and cross-marketing opportunities.
Lead cross-functional teams to develop global and regional go-to-market launch plans and product campaigns that drive awareness, engagement, and revenue.
Advice on how to best cross-promote brand touchpoints, acquire new audiences, develop audience profiles for targeted marketing, & optimize customer lifecycle management.
Develop communication strategies for omni-channel marketing campaigns, and partner with editorial, social, community, web, PR, influencers, and media teams to build and execute plans.
Partner with creative teams to develop compelling marketing content, such as artwork, trailers, teasers, social assets, website copy, and promotional videos.
Lead cross-functional projects including management of tasks, timelines, & deliverables.
Regularly review marketing materials and ensure brand marketing approvals are obtained by following internal processes and guidelines. Route approvals through key stakeholders.
Monitor and analyze campaign performance, utilizing data-driven insights to optimize marketing strategies and improve user engagement.
Requirements:
Bachelor's degree in Marketing, Business, or related experience.
5+ years of experience in marketing in gaming, entertainment, and/or consumer products.
Strong understanding of entertainment studios, including theatrical marketing & promotions.
Proven ability to develop and execute successful omni-channel marketing campaigns.
Experience in forging and managing strategic partnerships, with a demonstrated ability to create mutually beneficial collaborations.
Creative thinker with great problem-solving skills. Ability to generate innovative ideas and execute them effectively.
Ability to work collaboratively and lead large cross-functional teams.
Strong organizational and project management skills.
Effective communication, writing, and people skills, with the ability to build strong relationships with internal teams, external partners, and influencers.
Minimum 5+ years experience with Marketing Strategy Development.
Minimum 5+ years experience with Creative Campaign Development.
Minimum 5+ years experience with Project Management.
Compensation:
· $64 - $74/hr (W2/Non-Exempt)
 Cypress HCM
https://www.projectcasting.com/job/59648-product-marketing-manager-theatrical-release

... see more