Posted about
Location:
AZ, United States
Production Type:
Entertainment jobs & Crew
Job Type:
Staff / Crew
Required Skill:
Videography
TradeTrax is an innovative web and mobile app-based job management and data analytics platform for the production homebuilding industry. TradeTrax is flipping the homebuilding process on its head… providing a new framework for collaboration and productivity.
We are looking for candidates with an entrepreneurial mindset who have a track record of success, thrive in a fast-paced environment, and are genuinely motivated to play a vital role in the growth of an early-stage company.
The TradeTrax Marketing Manager will be instrumental in shaping our brand narrative and visual aesthetics. They must be able to proficiently manage the nuances of content creation and digital media optimization as well as the broader spectrum of marketing disciplines. Reporting into the Chief Sales Officer, the role while emphasizing content creation and digital media, will also focus on overall marketing strategy for the business to include but not limited to branding, campaign development, and effective use of various marketing tools and platforms.
Responsibilities:
o- Spearhead the company’s content creation and marketing strategics, ensuring alignment with our goals and brand values.
o- Create and manage diverse content (images, video, written) across digital and industry-focused media channels to include:
o- Implement SEO best practices and tactics to enhance online visibility and drive organic traffic.
o- Work closely with both sales and customer service to create impactful customer-facing presentations, illustrations, and tools to succinctly showcase our platform.
o- CRM management including:
o- Monitor and analyze campaign, web & content performance, and provide regular reports and recommendations to internal stakeholders.
o- Work closely with leadership to determine key industry events and/or tradeshows, manage booth displays and signage, demo sites, event presentations, sales and marketing collateral, prizes and giveaways, etc.
o- Various marketing support activities as needed in line with the needs of a fast-growing start-up.
o- Stay up-to-date with industry trends, competitor activities, and emerging marketing technologies to identify and exploit new opportunities and best practices.
Experience and expertise:
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