Director, Marketing Program Automation in CT by Foxwoods Resort Casino

Under the supervision of the Vice President Player Development and Casino Marketing, the incumbent executes all Database Marketing and Direct Marketing for Foxwoods Resort Casino. Bachelor's degree required. Six (6) years of Database Marketing experience with primary focus on direct mail, database marketing, direct mail strategies, marketing analysis with experience leveraging strategic casino marketing plans using technology and analysis to drive maximum return. Must have five (5) years of experience with targeted direct marketing campaigns and analysis, SQL and data modeling. Four (4) years corporate casino database marketing experience required with a minimum of (2) years using SAS or equivalent program as the primary database tool as well as two (2) years of experience with marketing automation systems. Experience must include preparing pro-formas, business intelligence/forecasting and presenting executive summaries with metric driven information. Must have experience in various gaming jurisdictions. Must be fluent with and have a current working knowledge of Microsoft Office software using it regularly. Must have five (5) years proven management experience with a team of five (5) or more employees. Must understand and use database management and analysis tools. Must have demonstrated multi-channel casino marketing experience. Must understand and use database management and analysis tools within CAMS or a comparable CMS system. Must have demonstrated database management experience and skills with a proven track record of increasing the size and value of the master file of gamblers. Must understand and use database management and analysis tools. Must have demonstrated multi-channel casino marketing experience and skills with a proven track record of increasing patron's responses and ROI. Must maintain a flexible work schedule, willing to work nights, weekends, holidays, and rearrange vacations as needed. Provides a great customer experience by providing high quality products and services consistently.
Native Americans receive preference in hiring.
 Foxwoods Resort Casino
https://www.projectcasting.com/job/58049-director-marketing-program-automation

... see more