Marketing Brand Manager, Outdoor Division in GA by Kelly Products, Inc.

Kelly Products Job Description 
 Brand Manager, Outdoor Division
Kelly Products is seeking a Brand Manager for its Outdoor division. The Brand Manager is responsible for ensuring that the brands and products resonate with customers. The Brand Manager will analyze industry trends and demand, as well as competitors of Kelly’s outdoor brands and create strategies to market these brands and products. 
Kelly Products is in an exciting period of growth and we are seeking adaptive individuals who thrive in a fun, fast-paced environment. The ideal Brand Manager is creative with a mind for strategy and a strong analytical thinker. 
The Brand Manager will collaborate with sales, finance, operations, and production teams to ensure successful campaign implementation. The Brand Manager reports to the Director of Marketing.
Responsibilities 
Work with Marketing to develop marketing plans for brands/products
Develop innovative growth strategies managing lead and customer acquisition
Monitor market trends, research consumer markets and competitors
Help shape and communicate vision and mission
Create brand content (Media pitches, press releases, email, website copy, social media, advertisements, and other marketing materials)
Measure and report the performance of all marketing campaigns, and assess ROI
Work closely with Creative Director to develop collateral to engage target audiences
Oversee project management for creative projects of the brands from concepting through proofing and production
Work with the Social Media Manager to develop social media strategy and campaigns
Work closely with Shipping, fulfillment, and Customer Service; as well as shipping carriers to ensure KPIs are met and desired customer experience is achieved
Assist with the design/implementation of email marketing campaigns
Work with eCommerce Manager and Web Developer to optimize brand websites
Provide monthly and quarterly reporting to Marketing Director 
Qualifications and skills
3+ year’s relevant experience in marketing
Proven ability to develop brand and marketing strategies and communicate recommendations to executives
Preferred experience with retail brands
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Experience with P&L management and budgeting
Experience in packaging design and retail display creation
Experience developing effective social media strategy
Data-driven thinking and strong analytical skills
Exceptional written and oral communication skills
Excellent organizational and time management skills; strong project management skills
Strong interpersonal skills

 Kelly Products, Inc.
https://www.projectcasting.com/job/56365-marketing-brand-manager-outdoor-division

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