VP, Strategy Director, Brand - Pharma in NJ by MRM

Job Description

Title: VP, Strategy Director- Brand

Location: Princeton, NJ

 Description:
 We are seeking a Strategy Director to support a pharmaceutical portfolio. In this position, you will play a critical leadership role on accounts guiding both clients and internal teams. We’re looking for someone with a strong pharmaceutical and healthcare marketing background to both HCPs and consumers, (preferably with some medical device or pain specialty experience) a positive attitude, customer experience and engagement experience while being a strong leader, always ready to roll up their sleeves when needed.


Responsibilities:
Clarify business goals and priorities
Market & design research and guide analysis to reveal deep audience & brand insights
Lead the team in strategy development for a launch brand from positioning to complete communication plan
Work with data analysts to determine business value, implied behavioral change, KPIs and metrics
Build and nurture client relationships
Drive thought leadership, innovation and strategy group development
Foster team member skills and professional growth
Identify and develop organic and net-new business opportunities
Partner with team to develop planning, brand vision and growth


Qualifications:
8+ years of strategic experience with understanding of the agency environment
6+ years leading a strategy/planning team
Minimum 3.5 years’ experience with pharmaceutical industry marketing and launch brand experience.
Proven expertise in brand positioning, market research, content strategy, digital marketing and integrated brand planning
A track record of productive collaboration across disciplines including Analytics, User Experience, Technology, Account Management, Project Management and Creative
Experience defining and leading qualitative and quantitative research
Knowledge of digital technologies and analytics
A compelling speaker who is comfortable creating and leading large group presentations and workshops
A strong storyteller who can concept and drive a persuasive narrative through presentations.
Ability to balance multiple projects at once
Bachelor’s degree required, MBA a plus




About MRM
MRM is a modern relationship marketing agency that delivers transformative creative solutions at the intersection of business, culture, and technology. MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity—all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG), and spans 35 offices across North America, Latin America, Europe, the Middle East, and Asia Pacific. For more information, please visit www.mrm.com.


We love our diverse workplace! MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status or any other occupationally irrelevant criteria.
 MRM
https://www.projectcasting.com/job/55848-vp-strategy-director-brand---pharma

... see more