Senior Director of Brand Marketing – Luxury Womenswear Brand in NY by Fourth Floor

Our client, a Global Luxury Fashion brand is looking for a Head of Brand Marketing to join their team! This individual will lead a small team of creative thought leaders, storytellers and connectors that envision global strategies and stories that can then be adapted for optimal relevance across geographic regions and channels.

Responsibilities
Ambassador for Design who sits within marketing to ensure the Brand Vision is properly communicated across all marketing touchpoints.
Responsible for curating the seasonal marketing strategies.
Engage with the global planning & divisional marketing leads to understand and develop brand strategies that will support growth in the business divisions.
Incorporate expert knowledge of digital media trends, social tools and mobile technologies to drive earned media and viral reach of proposed marketing programs. 
Innovate with new media marketing tactics, social and digital. Utilize and develop industry influencer relationships to drive these tactics.
Collect and analyze regional and divisional market information, drawing conclusions on market trends and customer dynamics, and defining opportunities for all three brands. Identify and anticipate short and long-term business opportunities based on the integration and interpretation of macro consumer trends, competitive activity, and/or retail trends.
Partner with creative and design to develop and execute digital story telling for the brand in a manner that is appropriate and catered to each platform in the digital eco-system.
Responsible for developing an infrastructure and process to coordinate divisional marketing plans into briefs and ensure that exposure is maximized across regions and channels. 
Clear, consistent, timely communication to regional & divisional stakeholders of strategies & plans and, thereafter, changes to plans.
Manage and develop team to champion the brand, engage the culture and deliver business results.
Empower and motivate team to participate in achieving mutual goals and objectives

Qualifications
Relevant experience and familiarity in working with Design/Brand visionaries; brand marketing/communications in womenswear & accessories a plus.
Ability to balance business and brand considerations in both high level concept and day-to-day execution.
In depth understanding of new media, social media and the digital landscape.
Proven track record of practical and successful application of ideas.
Experience in partnering with global teams and influencing stakeholders.
Capacity to build strong internal and external relationships including industry influencers.
Comfortable, articulate presenter.
Enthusiasm, energy and determination.
Methodical and organized with strong follow through .
Ability to influence the conversation using multiple strategies and approaches.
Ability to generate interesting & innovative ideas that can be brought to life in a fiscally responsible way.
Aptitude to navigate a matrixed and multi-stakeholder organization.
Ability to lead and manage teams and promote team development and exposure to the business.

Please send in your resume for consideration

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 Fourth Floor
https://www.projectcasting.com/job/54024-senior-director-of-brand-marketing--luxury-womenswear-brand

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