Location:

CA, United States

Production Type:

Entertainment jobs & Crew

Job Type:

Staff / Crew

Required Skill:

Videography


Responsibilities:

The Director of Social Media will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.


  • Lead the overall management and growth of global social media platforms
  • Help develop social media and content strategies that align with each individual company initiatives
  • Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
  • Work closely with agency, Brand, and Marketing teams to support campaigns
  • Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
  • Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, TikTok and Pinterest
  • Oversee and lead editorial calendar that incorporates overall social media strategy
  • Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
  • Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
  • Manage and lead Social Media in-house team
  • Agency Management
  • Working under the direction of the CBO, manage external agencies to assist in Social Media activities. Support decisions with ROI based analysis and KPI tracking.
  • Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels


Required Skills:

  • 10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience required.
  • Experience building and leading an award-winning team with demonstrated EQ and people management skills
  • Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for Followers) growth with proven sales results
  • Strong and proven business acumen
  • Expertise in social data analysis and measuring KPIs impactful to the business
  • Strong experience reporting ROI to senior leadership
  • Analytical skill and the ability to use digital tools to find actionable insights through data
  • A collaborative nature with finesse in developing relationships cross-functionally
  • Global experience is required


Compensation: $150,000 - $200,000 annually


** This role will be onsite in Van Nuys, CA 3 days a week.

Cypress HCM
https://www.projectcasting.com/job/53903-social-media-director
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Company Details
Cypress HCM
United States

10 Jobs