Senior Account Executive - Fashion Division in NY by FACTORY PR

Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our near 20-year legacy.

We work with companies to create moments that will spark the brand transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.

Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!

From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including ASOS, Rebag, Henry Rose by Michelle Pfieffer, Hairstory, RayBan, GayWater, IKEA and Charles Harbison.

SENIOR ACCOUNT EXECUTIVE – Fashion

Factory PR seeks a Senior Account Executive in its Fashion Division. The candidate should be an avid consumer of media and popular culture, and have a deep affinity for fashion and design. The position calls for an expert PR strategist, communicator and client relationship expert with BIG BRAND experience. This position, which reports to the VP of Fashion, will supervise, develop, coach and mentor a dynamic team including a coordinator and intern.


PRIMARY RESPONSIBILITIES
Secure strategic press coverage – including feature stores, news announcements, brand and Executive profiles, and product placement in top national & regional
Liaise with clients and manage the client relationship across key corporate fashion accounts
Develop relevant brand assets used to secure coverage, including pitches and press kits
Maintain strong relationships and actively network with key fashion and market editors, news & beauty editors, relevant fashion stylists and influencers
Create innovative seasonal strategies for large national and global brands
Conceptualize and assist in execution of special events and activations
Accompany clients and editors on domestic and international press trips
Manage day-to-day client interaction, serving as primary point of contact on accounts

REQUIREMENTS 
Minimum 4-years fashion PR AGENCY experience
Experience working with large corporate fashion brands a MUST
Organizational skills, attention to detail and follow up must be exemplary
Superior knowledge of fashion/consumer/retail media practices, as well a phenomenal track record of garnering top-tier coverage 
Deep understanding of fashion & retail trends and market
Experience with event planning with big brand/big budget a plus
Experience with supervision/mentoring junior staff 
Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
High level of interest and proficiency in new media landscape including pitching conferences and podcasts 
Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent YES attitude


COMPENSATION & BENEFITS 

CULTURE
Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

$$$
Competitive salary commensurate with experience
401K with employer matching
Life insurance

HEALTH & WELLNESS
Health/Dental/Vision Insurance 100% covered
Discounted gym and ClassPass membership plus monthly credit
Flexible Spending Account

PERKS
CitiBike plan
Discounted Metrocard/commuting

WORK LIFE BALANCE
Generous vacation offering
End-of-year holiday two-week office closure in addition to vacation package
Summer Friday Program
 FACTORY PR
https://www.projectcasting.com/job/53649-senior-account-executive---fashion-division

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