Social Media Marketing Manager in CA by Last Crumb

Role Overview: Last Crumb is seeking a highly motivated and creative Social Media Manager to support our growth efforts on TikTok, Instagram, and YouTube. The ideal candidate has a passion for content creation, storytelling, writing, and pop culture. 

We are looking for a creative individual who isn’t afraid to push the boundaries and create content that is unapologetic, entertaining, and sparks conversation.

Last Crumb is one of the fastest growing DTC food brands on the market. We are entertaining serious applications only. 

NO RESUMES WILL BE CONSIDERED WITHOUT COMPLETED QUESTIONNAIRE AND EMAIL COVER LETTER:  
Please fill out this questionnaire and let us know in the cover letter why you feel you are the perfect fit for this position. https://docs.google.com/forms/d/e/1FAIpQLScz2MhaWN_-xoGEHaHf1j7oyHzI-dkxioclRL2Se5Wwp9-GkA/viewform

Responsibilities: 

Social Strategy: 
Gain a deep understanding of Last Crumb and bring enthusiasm to create elevated and one-of-a-kind content for a fast-growing, luxury brand 
Own Last Crumb’s social strategy to drive engagement, reach, and virality 
Develop monthly content calendars to meet brand goals and guidelines
Collaborate cross-functionally with influencer activations, product launches, PR, brand campaigns
Manage, strategize, and allocate content creation dollars effectively 
Monitor, analyze, report on content metrics and make recommendations for improvements 
Ability to set and meet performance goals

Content Creation: 
Continuously brainstorm ways to grow reach and engagement through on-trend and socially relevant content
Storyboard ideas that translate into compelling, breakthrough social campaigns across multiple channels 
Concept, produce, edit, and post content across multiple platforms on a regular basis, ensuring content is optimized by channel and on brand 

Community Management: 
Write, draft and post content 
Monitor and report on feedback 
Respond to and engage with consumers on social channels through DM’s and comments 
Manage re-posts and outreach 
Be the voice of the Last Crumb brand 

Requirements:
1-3 years of social media and content creation experience
Proven track record of creating engaging content across multiple platforms 
Deep understanding of key social media channels such as TikTok, Instagram, YouTube, Twitter, Threads  
Comfortable concepting, creating, shooting, and editing content. Proficient in Adobe Creative Suite and other similar tools.
Up-to-date on trends & cultural moments. 
Strong attention to detail and an eye for creating compelling and elevated content 
Self starter with effective time and project management skills. 
Team player: willing to partner cross-functionally
Availability to work on-site as needed to capture content in our Pasadena kitchen  

About Us:
Last Crumb was created so customers never have to settle. At Last Crumb, our mission is to confidently deliver an unparalleled experience of indulgence, blending luxury and exclusivity in each cookie we craft. We strive to invoke, unapologetically, an emotional connection with our consumers by delivering elevated moments every step of the way. 

Our vision is to pioneer a new era in the cookie industry where Last Crumb is the global benchmark for luxury.
 Last Crumb
https://www.projectcasting.com/job/52929-social-media-marketing-manager

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