Brand Experience Manager (Events/PR) in VA by Neiman Marcus Group

Neiman Marcus Group is a relationship business that leads with love in everything we do—for our customers, associates, brand partners, and communities. Our legacy of innovation and our culture of Belonging guide our roadmap for Changing Luxury Experiences. Our brands include Neiman Marcus and Bergdorf Goodman.

Your Role

The Brand Experience Manager manages all branding and marketing activities at the store level including event planning, community engagement, and social media, to develop and strengthen the Neiman Marcus Brand. You will work on-site in the assigned Store location and you will report to the General Manager.

What You'll Do
Develop detailed action plans for events applicable to stores in partnership with Store leaders.
Manage the scheduling, budgeting, internal and external communications, planning, production, breakdown, wrap up, and reporting of each event
Develop deep community relationships with philanthropic organizations, social groups, and corporate partnership
Create excitement around the NMG Brand by creating inviting and compelling activations and events; balance this with a commercial mindset to help events produce both short- and long-term ROIs with clear selling goals and appropriate Associate follow up
Plan seasonal events calendar across Market / Metro
Guide market (and home store) teams towards achieving overall store Client Development goals.
Manage writing copy and production of all invitations, letters, social media, Sales Associate Emails, and evites for store events to support the Client Development Manager
Oversee Social Media initiatives and builds engaging and compelling Social Media campaigns
Build recommendations and strategies to develop loyalty programs
Collaborate with Merchants, Communications, Marketing, Creative, and brand partners

What You Bring
4-7 years of Event Planning and management experience
Retail experience
Proficiency with social media
Microsoft Office Suite proficient
Certain roles may require standing, bending, climbing stairs, and lifting and carrying up to 10 pounds
Schedule will include evenings, weekends, and holidays
Travel may be required

Inclusive Benefits
Medical, Dental, and Vision Benefits, including wellness and healthy lifestyle support, for associates, spouses, domestic partners, and children
Flexible Spending Account for eligible medical and dependent (day care) expenses
Disability Benefits, including Short-Term Disability providing income replacement up to 26 weeks
16 weeks Paid Parental Leave, 2 weeks of Paid Family Leave, and Adoption Support of $10,000
Flexible Time Off, including 6 paid holidays
Retirement Savings Plan (401K) with NMG matching and $20,000 Term Life Insurance paid by NMG with additional voluntary coverage available
Financial Solutions, including Credit Union membership, pay advances through PayActiv, tuition reimbursement, and scholarship opportunities
NMG Associate’s Core Discount of 30% with multiple in-store opportunities for an additional 30% off across select brands
NMG Matching Gift Program up to $2,000 to eligible non-profits, Hardship Assistance Grants up to $7,500 for Associates, and a volunteer opportunity hub through NMG’s All Heart Program
Personal and Professional Development Opportunities with 16,000+ online learning opportunities, including NMG’s Fashion Your Future, LinkedIn Learning, MasterClass, BetterUp, Connected Leaders Academy, 9 Associate Community Networks, and additional personalized learning experiences
NMG Discount Marketplace featuring 1,000s of products and services with over $5,000 in saving


About Neiman Marcus Group
As one of the largest multi-brand luxury retailers in the U.S., with 3,000+ of the world's most desirable brand partners, we're delivering exceptional products and services enabled by our investments in data and technology. Through the expertise of our associates, we deliver and scale a personalized luxury experience across our three channels of in-store, eCommerce, and remote selling. Our NMG|Way culture, powered by our people, combines individual talents into a collective strength to make life extraordinary.
As a woman co-founded, majority women-led organization outpacing the U.S. population in racial and ethnic diversity and led by one of corporate America's few openly gay CEOs, Neiman Marcus Group is proud to celebrate associates from different backgrounds, experiences, and communities. We've made it a priority to cultivate a culture where everyone Belongs and where showing up as your full and authentic-self is encouraged.
We're committed to equal employment opportunity regardless of race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, marital status, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.
We're committed to providing reasonable accommodations during our Talent Attraction process. If you need assistance or would like to request an accommodation, please reach out to us at [email protected].
 Neiman Marcus Group
https://www.projectcasting.com/job/52745-brand-experience-manager-eventspr

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