Title: Manager, MarketingDepartment: Book PublishingReports To: General Manager & PublisherFLSA Status: Exempt Location: El Segundo, CA Job Summary:We are looking for a Marketing Manager, who is responsible for delivering and executing high-level publicity and marketing programs to drive our customers/readers' growth, retention, and engagement for the company’s imprint, Square Enix Manga & Books. Responsibilities:<ul><li>Develop consumer growth and retention marketing strategies across all Square Enix platforms to achieve key business goals for the company’s manga (Japanese comics) and game tie-in book publication business.</li><li>Build and execute innovative marketing and publicity campaigns with digital innovation and organic brand building to bring the imprints’ publications to the largest possible readership.</li><li>This role will work closely with and report to the General Manager/Publisher on all marketing efforts for the imprint, Square Enix Manga & Books.</li><li>Create innovative title-marketing campaigns for upcoming manga/game tie-in titles for the imprint, Square Enix Manga & Books.</li><li>Develop strategies, messaging, creative assets, and digital projects to increase brand awareness and growth for Square Enix Manga & Books’ online communities and social media communities.</li><li>Collaborate with internal departments (including but not limited to PR, social media, influencer, game-specific marketing, and sales teams) and external partners (especially our publishing partner, Penguin Random House) along with licensor (Square Enix Japan) to drive campaign strategy and effectiveness.</li><li>Be the key contact for media-buying agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings, as well as creative needs.</li><li>Work closely with the Analytics team to evaluate touch points in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.</li><li>Create strong product positioning, target audiences, and messaging relevant to each manga series/game tie-in.</li><li>Work with internal teams (PR, influencer, social media, owned channels, trade marketing, sales) & and external partners to ensure all plans are coordinated, complementary, and delivered against agreed KPIs or measurable goals.</li><li>Develop the influencer/reviewer strategy (in collaboration with the Influencer Relations Team and the PR team), that resonates with readers and is up to date with the latest influencer/reviewer and industry trends.</li><li>Conceive and execute community and events plans in collaboration with the event team where necessary.</li><li>Manage approvals of marketing activities with stakeholders.</li><li>Manage the marketing budget for each title, ensuring costs are fully and accurately tracked & and reported.</li><li>Work with internal Creative Services Studio and external partners to deliver needed campaign assets to the desired standard & and quality on Square Enix Manga & Books titles.</li><li>Partnership agency's management & and execution of local partnership activities, if necessary, for the campaign.</li><li>Scheduling tweets, updating the website, reviewing copy, shipping requests to the warehouse, and obtaining approval from rights holders/licensors for assets.</li></ul> Qualifications & Skills:<ul><li>Minimum of 4 years of marketing experience in publishing, entertainment, or a consumer product company.</li><li>Must have previous experience within the manga/graphic novel/book industry and/or other entertainment-based industries.</li><li>Proficient experience, in planning and executing marketing campaigns, especially in digital marketing with a results-driven mindset.</li><li>Strong project management and planning capabilities to ensure timely delivery of all global assets.</li><li>Creative problem solver with attention to detail.</li><li>Understanding of copywriting across various media (email, push, etc.).</li><li>Proven experience in planning and managing community engagement programs.</li><li>Strong communicator/presenter with experience managing cross-functional stakeholders.</li><li>Proactive self-starter who enjoys ownership of projects.</li><li>An avid reader of manga with a strong understanding of readers’ expectations to create the best and most relevant plans is a plus.</li></ul>
 Square Enix America

Marketing Manager

Job Title: Manager, Public RelationsReports To: Senior Director, External Communications Department: CommunicationsFLSA Status: Exempt Job Summary:Square Enix, the company behind some of the world’s most popular action and RPG brands, including FINAL FANTASY, KINGDOM HEARTS and Life is Strange, is seeking a motivated and creative Public Relations professional to join our team. The right candidate will have the demonstrated ability to work in a fast-moving, dynamic organization and have a track record of generating top results. They will excel at both developing and executing winning communications plans with precision. The candidate will possess a deep understanding of traditional and digital media strategies, as well as the latest trends in marketing and strategic communications. Responsibilities:<ul><li>Develop and execute high-impact, creative PR campaigns for the North American/LATAM region</li><li>Maintain strong relationships with game enthusiast media and beat reporters at top-tier media outlets</li><li>Work cross-functionally as the North American PR expert, driving successful game launches for titles across the Square Enix portfolio</li><li>Manage external PR agencies to drive campaign execution in North America/LATAM</li><li>Write and edit press releases, pitches, PR plans, and related materials</li><li>Drive PR strategy for titles across the Square Enix game portfolio</li><li>Plan digital and physical events for the company’s high-profile games</li><li>Keep current on trends, issues, and news about the business and consumer sides of the video game industry</li><li>Successfully managed complex, fast-moving, and unexpected communications challenges and reactive media issues</li><li>Other related duties as required</li></ul> Knowledge and Experience:<ul><li>Minimum 4-6 years of Public Relations experience</li><li>Knowledge of AP writing style</li><li>Bachelor’s Degree from an accredited university</li><li>Work experience with international corporations and Live Services, a plus</li></ul> Competencies, Skills and Attributes:<ul><li>Intermediate to Advanced skills in Microsoft Office applications</li><li>Ability to manage several projects with meticulous attention to detail</li><li>Excellent written communication and public speaking skills</li><li>Independent worker (i.e., takes the initiative and works well with little supervision)</li><li>Flexibility to work outside core business hours as needed, such as to interface with international teams</li><li>Able to travel both domestically and internationally</li><li>Passion for gaming</li><li>Conversational Japanese language skills are not mandatory, but they are a plus</li></ul>
 Square Enix America

Manager, Public Relations

Job Title: Manager, Mobile MarketingDepartment: Mobile, MarketingReports To: Associate Director, Mobile Marketing FLSA Status: Exempt Job Summary: Square Enix is seeking a Mobile Marketing Manager with brand marketing and user acquisition experience. The Mobile Marketing Manager will be responsible for building go-to-market plans for mobile games in the West, while maintaining relationships and communications with teams in the US, Japan, and external partners. The ideal candidate should have proven experience building performance-based campaigns across multiple targets and demographics. Essential Job Functions and Responsibilities<ul><li>Own go-to-market strategic planning and execution for multiple titles across the portfolio</li><li>Facilitate and drive external and internal project team communication.</li><li>Drive growth for mobile titles, from development and optimization of marketing campaigns, audiences, and creatives, to marketing spend and budget allocation.</li><li>Review and provide production feedback on concepts, designs as well and competitive products.</li><li>On-going execution, monitoring, and optimization of acquisition & and retention campaigns to maximize and improve campaign performance.</li><li>Interact directly with agencies, ad networks, and other mobile app discovery channels to create effective acquisition & and retention marketing campaigns.</li><li>Analyze and effectively communicate results, trends, and insights to executives and other teams within the organization.</li><li>Explore and test new acquisition marketing channels to secure new acquisition opportunities.</li></ul>Knowledge, Skills & Abilities<ul><li>EDUCATION: Bachelor’s degree required.</li><li>6+ years of mobile marketing experience.</li><li>At least 1 year of experience working at the Manager level is preferred.</li><li>Experience developing/executing strategic marketing plans for mobile games</li><li>Deep understanding of user acquisition funnel and strategies for mobile games.</li><li>Experience in paid user acquisition/monetization with a focus on data analytics and reporting.</li><li>Excellent communication skills - ability to influence stakeholders, comfortable presenting data to executive management.</li><li>Excellent teamwork skills and flexibility to adapt to changing priorities.</li><li>Knowledge and experience playing Square Enix games.</li><li>Bilingual (English / Japanese) – Ideal, but not required</li></ul>Competencies<ul><li>Strong knowledge of the mobile games market</li><li>General knowledge of the gaming industry</li><li>Takes Initiative, results-oriented</li><li>Problem-solving</li><li>Communication, written and verbal</li><li>Strong Attention to detail</li><li>Strategic thinking</li><li>Partnership and collaboration</li><li>Team player</li></ul>Supervisory Responsibility<ul><li>This position may have supervisory responsibilities.</li></ul> Travel<ul><li>This position may require domestic and international travel.</li></ul> Work Environment<ul><li>Due to COVID-19, this role has been placed in a Temporary Work From Home position. This job normally operates in a professional office environment. This role uses standard office equipment such as computers, laptops, phones, photocopiers, filing cabinets, and fax machines.</li></ul> Physical Demands<ul><li>The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk, hear, see, and move around the facilities. This would require the ability to lift files/boxes, open filing cabinets, file, bend, twist, and stand on a stool as necessary. Must be able to lift 20 pounds.</li></ul>
 Square Enix America

Manager, Mobile Marketing

Job Title: Social Media Manager Department: Publishing Strategy Team, CommunicationsReports To: Senior Director Social Media & Influencer RelationsFLSA Status: Exempt Location: El Segundo, CA Job Summary:Square Enix is seeking a Social Media Community manager to create and execute community building and social media engagement plans for assigned games in the Square Enix brand portfolio. We are looking for someone who can actively engage, manage, and retain community for our brand channels. They will also act as a community engagement specialist through our brand’s defined voice by executing content themes, actively replying to the community, offering solutions and mediating conversations on various social networking sites.This role reports to the Sr Manager, Social MediaResponsibilities:<ul><li>Engage with the Square Enix online community, moderate and respond to comments and requests in a timely manner across established and emerging platforms</li><li>Craft engaging and informative content and social media tactics that connect fans with our games and foster meaningful engagement. These tactics should directly align with our global marketing and studio social media plans</li><li>Manage a comprehensive social content calendar, assisting with copywriting and editing, and scheduling posts across platforms</li><li>Meaningfully communicate and interact with our fans daily to elevate UGC and impactful commentary. </li><li>Provide support on our video and streaming content with either on-camera or back-end support</li><li>Summarize and report community feedback to relevant internal stakeholders, placing a focus on key community leaders and trendsetters</li><li>Utilize social analytics tools like Talkwalker, Facebook Insights and others to evaluate results and insights that will inform future activities. Be responsible for development beat based reports to key stakeholders</li><li>Partner with internal global Square Enix teams including Marketing, PR, Customer Support, Licensing, and Digitald Channel to execute tactics requiring alignment with our internal partners</li><li>Monitor the evolution of social media in the gaming and entertainment industry to share trends across our team and the marketing and studio organizations.</li><li> </li></ul>Knowledge and Experience:<ul><li>Bachelor’s (BA) degree preferred in journalism, communications or marketing.</li><li>Minimum of 2-3 years of related experience in Social Media and community management.</li><li>Gaming or entertainment industry experience preferred.</li><li>Experience working with cross-functional teams to build consensus and strategic alignment.</li><li>A passion for gaming.</li><li>In depth understanding of the Facebook, Twitter, Instagram, and TikTok channels and knowledge of best practices for each platform</li></ul>Competencies, Skills and Attributes:<ul><li>Interpersonal relationships and cooperation</li><li>Communication – verbal and written </li><li>Project management</li><li>Problem solving and analytics skills </li><li>Quality – High attention to detail </li><li>Organization and prioritization </li><li>Attendance and punctuality</li><li>Adherence to policies</li></ul>
 Square Enix America

Social Media Manager

Job Title: Marketing ManagerDepartment: Publishing Strategy Reports To: Director of MarketingFLSA Status: Exempt / Full-timeLocation: Los Angeles, CA JOB SUMMARY: Square Enix, the company behind some of the world’s most popular action and RPG brands including Final Fantasy, Kingdom Hearts, Dragon Quest, and Life is Strange, is seeking a highly strategic and proactive Marketing Manager to join our team and help shape the future of several key franchises. The ideal candidate will be a versatile and dynamic leader, influencing stakeholders across North America, Europe, and Japan.As a Marketing Manager, you will work closely with the Marketing Director and other members of the Publishing Strategy team to deliver long-term franchise marketing plans, as well as craft the overarching marketing strategies for specific titles across the Square Enix portfolio of games. The ideal candidate is collaborative, enthusiastic, eager to learn, and highly organized, able to work with external agencies and internal teams to ensure timely execution among several projects within a high-paced deadline-driven environment. Daily, you will communicate and engage with game producers and developers in Japan to influence and gain alignment on Japanese-developed games and creative direction for Western markets. PRIMARY DUTIES AND RESPONSIBILITIES:<ul><li>Manage products through their entire lifecycle from early design and planning phase through post-launch</li><li>Work closely with Japanese development teams on product positioning, features, enhancements, and timelines—utilizing market research and other analysis to aid in the development of existing brands and new products.</li><li>Develop and implement strategic product position, create marketing plans, and collaborate with all other cross-functional teams to deliver a fully integrated product launch.</li><li>Define and set budgets with Director of Marketing, while tracking, maintaining, and supporting all initiatives funneling into the total budget.</li><li>Plan and develop marketing objectives, strategies, communications, briefs, promotional plans and other programs to enhance sales of product(s). This will include consulting with executive management and other Square Enix stakeholders and working directly with outside agencies.</li><li>Ability to lead and influence decision making across multiple internal teams (Square Enix America, Europe, and Japanese offices) and others to set and achieve products’ goals and objectives.</li><li>Conduct market research and data analysis to define product positioning, as well as monitor competitive activity, marketing campaign metrics, and identify consumer needs, including post-mortems on releases. </li><li>Manage vendor/developer relationships including communication, working with Legal and Business Development on licensing acquiring approvals, and relationship development.</li><li>Ability to analyze varieties of data, identifying marketing trends, and apply data to produce fact-driven recommendations. Strong analytical skills a must to measure campaign effectiveness/ROI and adjust as needed.</li><li>Maintain strict confidentially with privileged information while working well with others in a high-pressure, deadline-driven environment.</li><li>Develop KPI’s that can be used to monitor pre-launch, launch and post-launch campaigns to ensure the project is on track to deliver business goals.</li><li>Ensure Functional and Territory team stakeholders have the direction and materials needed to execute their campaigns.</li><li>Other related duties as required.</li></ul> REQUIRED EDUCATION and/or EXPERIENCE:<ul><li>Bachelor’s degree from an accredited university. Degree with business and/or marketing focus a plus. MBA an additional plus, although not required.</li><li>Minimum of 3-5 years of marketing consumer brands and product management at a major game publisher or a consumer product company preferred.</li><li>Robust experience developing and leading the timely, successful execution of strategic and go-to-market planning for AAA programs. </li><li>Leveraging facts and data to influence large groups towards unified decisions.</li><li>Working effectively in a collaborative team environment alongside both North American functional counterparts and offshore personnel (such as in Europe and Japan).</li></ul> COMPETENCIES, SKILLS, AND ATTRIBUTES:<ul><li>Highly organized, with the ability to multi‑task in a fast-paced environment.</li><li>Flexibility and willingness to independently navigate areas of unfamiliarity and apply problem solving.</li><li>Exceptional oral and written communication skills, with the ability to articulate a vision across various audiences. </li><li>Independent with drive to take initiative with limited supervision.</li><li>Critical thinking skills and strong business acumen, with ability to quickly learn and apply learnings to daily decisions and executions.</li><li>Proficient in Powerpoint and excel. Ability to tell story with aid of Powerpoint and use aid to energize and motivate internal and external teams. </li><li>Playing experience and knowledge of Square Enix Japanese-developed titles and/or in-depth knowledge of JRPG/RPG games. Interest in and passion for video games or entertainment a must.</li><li>Japanese language skills and experience working with Japanese/Asian corporations (not required, but a plus).</li></ul>
 Square Enix America

Job Title: PR Manager Department: Publishing StrategyReports To: PR DirectorFLSA Status: ExemptLocation: El Segundo, CA Job Summary:Square Enix, the company behind some of the world’s most popular action and RPG brands including Final Fantasy, Kingdom Hearts and Life is Strange, is seeking a highly strategic and proactive PR Manager to join our team and help shape the future of several key franchises. The ideal candidate will be a big-picture thinker, with a results-driven approach to crafting compelling PR strategies.As PR Manager, you will work closely with the PR Director and other members of the Publishing Strategy team to deliver long-term franchise PR plans, as well as craft the overarching PR strategies for specific titles across the Square Enix portfolio of games. Primary Responsibilities<ul><li>Support the PR Director in the development and execution of the overall PR, Communications, and Influencer strategies for assigned titles.</li><li>As needed, support the day-to-day execution of Public Relations initiatives and campaigns across the Square Enix portfolio of games.</li><li>Manage the PR budget, overseeing all PO submissions and tracking expenses.</li><li>Assist in the sourcing, consolidation, and analysis of information from internal stakeholders, then deliver that information to regional PR leads.</li><li>Write press releases, fact sheets, and Reviewer’s Guides for all assigned titles, and handle localization for regional teams.</li></ul>· Create and manage Activities and Asset Delivery Calendars for assigned games.· Represent assigned titles in international calls with stakeholders in Europe, Japan and the Americas.<ul><li>Coordinate announcement and asset dissemination to regional PR teams.</li><li>Organize kick-offs with regional PR teams.</li><li>Build a detailed understanding of the products you are responsible for, and be able to deliver high-impact presentations as required.</li><li>Compile Square Enix Europe and Square Enix America coverage reports for Square Enix leadership and development teams in Tokyo.</li><li>Develop and nurture excellent working relationships with regional PR teams and wider territory stakeholders to ensure a collaborative approach to PR campaign execution.</li><li>Coordinate approvals for press materials with development teams in Tokyo.</li><li>Monitor and report on trends that may affect Square Enix, and the publishing strategies for our games.</li><li>Represent Square Enix and our games to target audiences, through media relationships and interviews.</li></ul> Required Experience<ul><li>Minimum 3 years Public Relations experience in an entertainment industry, with gaming experience preferred.</li><li>Experience launching AAA programs, with an emphasis on crafting the strategy and overarching PR campaigns.</li><li>Proven track record of building and maintaining media relationships.</li><li>Experience managing media agencies.</li><li>Knowledge of the AP writing style.</li><li>Bachelor’s Degree from an accredited university.</li></ul> Competencies, Skills and Attributes<ul><li>Extremely high confidence presenting, pitching, and representing projects / programs.</li><li>Able to manage multiple projects simultaneously, with meticulous attention to detail.</li><li>Excellent written and oral communication skills.</li><li>Intermediate to Advanced skills in Microsoft Office applications.</li><li>Able to work autonomously.</li><li>Results oriented, outgoing, self-motivated, and well-organized.</li><li>Strong team player in a multi-cultural environment.</li><li>Able and willing to travel internationally for press trips, studio visits, and trade events, and work non-standard hours where required.</li><li>Passion for gaming is a plus.</li></ul> Salary Range:$85-$125k
 Square Enix America

Manager, Public Relations in CA by Square Enix America

Square Enix America