Brand Manager in FL by Hire With Jarvis

You'll be at the forefront of shaping our cookware product assortment to cater to evolving marketplaces. This dynamic position is the driving force behind our new brand initiatives, product innovation, and trade marketing strategies, with a sharp focus on prioritizing brand essence and implementing effective go-to-market plans. As a pivotal member of our team, you'll play a vital role in both the tactical day-to-day operations and the strategic expansion of our product line.

Your Key Responsibilities:
Lead the complete end-to-end process of new product development (NPD), ensuring seamless execution.
Serve as the custodian of our Brand Strategy, meticulously overseeing essential elements such as Brand Positioning, Design Language, Value Proposition, Tone, Identity, Experience, Pricing, and Promotional Planning.
Collaborate closely with the sales team to devise an astute Channel Strategy, determining optimal product distribution, aligning with customer preferences, and expanding brand presence.
Skillfully manage product lifecycle, maximizing sales and margins while minimizing excess and obsolete inventory during transitions.
Forge strong relationships with external agency partners across marketing, design, creative, copywriting, consumer validation, engineering, and product testing.
Conduct comprehensive competitive analysis, delving into our products' features, benefits, and performance compared to competitors, translating these insights into meaningful strategic decisions.
Develop compelling brand and product content tailored for customer presentations, collaborating with the creative design and sales teams.
Assist the SVP of Sales & Marketing in effectively managing supply partners, working in tandem with partner factory engineers and product development teams throughout the NPD journey.
Oversee and enhance web content, consistently generating fresh and pertinent material to engage our audience.

 Hire With Jarvis
https://www.projectcasting.com/job/50659-brand-manager

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