Fully Remote Marketing Program Manager in GA by Eliassen Group

A rapidly scaling renewable energy start-up is seeking a FULLY REMOTE Marketing Program Manager to join their team! This position will play a key role in driving the success of marketing initiatives by overseeing and managing various marketing programs, campaigns, media channels, and analytics. 

Location: Fully Remote
Job Type: 6-month contract to hire

You will receive:
Hourly or salaried + PTO (based upon need) compensation, paid weekly.
Full benefits, including Health, Vision, Dental, 401K, 401k Match, etc.

Responsibilities:
Program Management:
Develop and manage marketing programs, campaigns, and initiatives to drive brand awareness, lead generation, and customer acquisition.
Collaborate with cross-functional teams, including creative, content, digital marketing, and sales, to align program objectives, strategies, and execution plans.
Establish program timelines, milestones, and deliverables, ensuring on-time and successful program implementation.
Campaign Development and Execution:
Develop comprehensive marketing campaigns across various channels, including digital, social media, email, events, and traditional media, to drive brand positioning and achieve marketing objectives.
Work closely with the creative team to develop compelling campaign messaging, visuals, and content that resonate with the target audience.
Oversee campaign execution, monitor performance, and make data-driven adjustments to optimize campaign effectiveness.
Media Planning and Management:
Conduct market research and analysis to identify target audience segments and select appropriate media channels for effective campaign distribution.
Manage media planning, budget allocation, and negotiation with media partners to maximize reach, frequency, and ROI.
Monitor media performance, analyze campaign metrics, and provide insights and recommendations for future media strategies.
Analytics and Reporting:
Develop and implement analytics frameworks and measurement plans to track and report on key marketing metrics, such as campaign performance, website traffic, lead generation, and conversion rates.
Analyze data, generate reports, and present actionable insights to stakeholders to optimize marketing programs and improve overall marketing effectiveness.
Utilize marketing automation tools, CRM systems, and other analytics platforms to gather data and provide data-driven recommendations for program optimization.
Stakeholder Management:
Collaborate with internal stakeholders, including product managers, sales teams, and executives, to understand business goals, gather requirements, and align marketing programs with overall business objectives.
Build and maintain relationships with external partners, agencies, and vendors to ensure seamless execution of marketing programs.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
6+ years of experience in marketing program management, campaign development, and execution in a B2B or B2C environment.
Strong understanding of marketing principles, methodologies, and best practices.
Proficient in using marketing analytics tools and platforms to track and measure campaign performance and provide actionable insights.
Excellent project management skills with the ability to manage multiple programs, prioritize tasks, and meet deadlines.
Strong analytical and problem-solving skills with the ability to leverage data to make informed decisions.
 Eliassen Group
https://www.projectcasting.com/job/46471-fully-remote-marketing-program-manager

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