Sr. Brand Manager in CA by Planet Technology

Sr. Brand Manager

Location: Hybrid, onsite 2 days per week
Pay: up to $66.66 per hour
Type: Contract

Job Overview:
Plant Technology is looking for a Sr. Brand Manager to join our well known financial services client. The newly formed brand team is on a mission to take the brand to the next level of growth. If you’re a strategic thinker and an active doer that can push programs to sprout and excel within change, then this might be your gig. We are seeking a Contractor to help the team expand its impact over the course of the next 6 months.

Some of the many things you will do in this role - naming and brand architecture, brand education, brand guidelines, driving consistency of application of our brand, etc. This is a new team and the opportunities to have impact are boundless. You will report to the Senior Director of Brand Marketing. If you have a passion for building iconic brands and are a strategic thinker and problem solver who is adept at working cross functionally to deliver strong team results, we’d love to hear from you!

Job Responsibilities:
Brand Architecture and Naming
Lead the development of product/feature/initiative names, working closely with product, engineering, marketing, customer experience and legal
Work closely with the Sr. Director of Brand to facilitate the execution of brand sunsets and brand acquisitions across the organization
Brand Consistency
Educate employees across the organization on our BILL brand by developing training materials for new and existing employees
Work with teams across the organization to ensure our brand is being applied consistently across our owned and non-owned experiences; identify areas where we have gaps/inconsistencies and quickly drive to solutions to address those gaps
Rewrite our brand guidelines in partnership with the creative team to help drive consistency of application and understanding of our brand
Collaborate closely with partners throughout the organization on ad hoc initiatives that affect perceptions of our brand (including Product Marketing, Marketing Insights, Product Management, and Legal)

Minimum Requirements:
10+ years of experience in brand management and strategy
Bachelor's degree or equivalent professional experience

Preferred Qualifications:
Experience leading naming initiatives either within an agency or in-house
Experience working in-house on brand sunsets and brand acquisitions
Experience working at an emerging brand that is expanding its product portfolio
Experience working at a brand strategy agency and ideally in-house within a brand team
Experience accurately prioritizing and ensuring key initiatives move forward, managing programs at the same time, and working with many different internal and external teams through execution
Experience working in highly-cross functional organizations, collaborating with creative, research, measurement and marketing counterparts, where influence as well as direct responsibility matter in equal measure
Skilled at taking charge of a problem/situation and creating order
Can think strategically, but also handle details with accuracy
Flexible, resourceful and adaptable to change
Demonstrated ability to simultaneously manage multiple projects in parallel and manage a wide array of internal and external stakeholders

 Planet Technology
https://www.projectcasting.com/job/46357-sr-brand-manager

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