•Building and executing a new business development strategy within the media and entertainment segment. •Identifying and engaging with new prospects within this segment to gain understanding of their specific challenges •Work as a pro-active member of a high energy/high activity/high achieving business development cohort who deliver strong weekly and monthly metrics as reported on the central sales dashboard •Achieving revenue targets, proactively responding to inbound enquiries, and self-generated leads based on deep market and product understanding. Qualifications •Proven industry experience within a consultative B2B environment. •A working knowledge of the Media and Entertainment marketplace and the business models within it. •Demonstrable experience/track record as a top performing individual contributor in a solutions-based B2B environment. Being a team player within a sales team beyond individuals needs.. •Has an established network of clients in one or more sectors and proven track record in new business. Can identify new revenue opportunities and maximize product potential. Additional Information All your information will be kept confidential according to EEO guidelines.
 Informa Tech

Account Director

Based within the Media & Entertainment market at Informa Tech, the Client Marketing Manager will be responsible for delivering prospect and client marketing programs across our world-class portfolio of events, media sites, research solutions, and marketing services. Creating, defining, and developing impressive campaigns with the ultimate objective of attracting the biggest names in tech to engage, this is an exciting opportunity to join a growing team of marketers. You’ll need to love coming up with creative ideas to engage prospective customers and using data to create successful, insight-led digital demand generation and event campaigns. You’ll also need to be comfortable partnering with sales and cross-org teams to ensure the most effective results and to work with team members to produce professional, customer-centric collateral that helps drive new business. In this role you will: <ul><li>Identify target client prospects for products across our portfolio of events, media sites, research solutions, and marketing services</li><li>Develop, in consultation with stakeholders, integrated client marketing campaign strategies and activity plans that use channels effectively for target personas, and that will achieve commercial objectives</li><li>Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget</li><li>Drive prospects to our websites and through the buying cycle from awareness to intent, generating MQLs for our Sales teams</li><li>Report on campaign performance to key internal and external stakeholders, highlighting revenue risks, opportunities and changing landscapes</li><li>Create sales tools and presentations that support the acquisition objectives</li><li>Foster a test-and-learn mindset, constantly analyzing and optimizing campaigns</li></ul> Qualifications <ul><li>Ability to quickly identify key insights which can be used to help the brand and business evolve</li><li>Marketing experience across digital, events, search, display, social and email channels</li><li>Excellent campaign management experience</li><li>Experience of using relevant, engaging content to attract and nurture prospects through the buyer journey</li><li>A customer-first, strategic growth mindset – and an interest in the tech sector!</li><li>Ability to build and maintain fruitful relationships, both internally and externally</li><li>Strong collaboration and communication skills; written, verbal, presentation.</li><li>Experience working in a matrix organization</li><li>The pay range for this position is $63,750 - $75,000 depending on experience</li></ul> Why work at Informa Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include: <ul><li>Learning and development plan to assist with your career development</li><li>15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!</li><li>Competitive Benefits with 401k match</li><li>Paid parental leave</li><li>Work with a high quality of specialist products and service</li><li>Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration</li><li>ESPP - become a shareholder</li></ul> We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
 Informa Tech

Client Marketing Manager - Games

The Senior Manager, Game Marketing will report to the Marketing Director of the Media & Entertainment market at Informa Tech and manage the Game marketing team to develop event positioning and messaging, lead attendee and exhibitor marketing programs, and execute successful marketing plans based upon a clear understanding of the needs of target audience segments for the Game Developers Conference®, Game Developer.com, Omdia Games Intelligence Research and Advisory Services, and related brands serving the global video game industry. <ul><li>Partner with the Marketing Director, content team, sales team, editorial teams, product teams, research teams, central marketing teams, and cross-teams across Informa Tech to develop strategy, positioning and key messages for events and digital properties.</li><li>Manage Game marketing team and external public relations agency</li><li>Increase attendee and digital revenue by building and executing strategic audience development initiatives</li><li>Expand audience development opportunities by creating programs with media partners, industry leaders, associations, speakers, and exhibitors</li><li>Develop marketing automation strategy including personas, segmentation, landing pages, lead scoring, customer journeys, and nurture campaigns</li><li>Regularly review marketing plans, response rates, attendee demographics, and industry best practices to ensure marketing efforts are effective, efficient, and successful, making recommendations and adjustments as appropriate</li><li>Manage community building and social media strategies that drive engagement, interaction, brand affinity, and improve the audience experience</li><li>Manage content marketing strategy including websites, blogs, gated reports, video, email, and images, and ensure communications across channels accurately reflect positioning and key messaging</li><li>Execute audience research programs and provide relevant data and analysis to be used in marketing, sales, and content development</li><li>Work with sales and sales marketing team to develop digital and exhibitor marketing plans, lead generation strategies and compelling sales materials, clearly demonstrating the benefits of event sponsorship</li><li>Partner with Omdia M&E research marketing manager to develop and execute strategic marketing programs for the Omdia Games Intelligence Services</li></ul> Additional Responsibilities: <ul><li>Work with digital marketing team to plan and execute PPC and social and campaigns</li><li>Liaison with data, segmentation, email delivery, reporting, and event app teams to support marketing initiatives</li><li>Consult and coordinate with operations team to ensure feasibility and execution of onsite event marketing deliverables</li><li>Implement initiatives to enhance attendee experience at events including attendee orientation, VIP programs, matchmaking, signage, maps, mobile app, and overall experience design</li><li>Stay abreast of the latest trends and developments in the game community, experiential marketing, and strategic marketing communications</li><li>Additional responsibilities as appropriate</li></ul> Qualifications <ul><li>Knowledge of and interest in the game developers or tech market preferred</li><li>Live event marketing</li><li>Project Management skills and experience</li><li>Managing and motivating a successful team</li><li>Success in meeting or exceeding goals by utilizing traditional, online, and social media marketing strategies</li><li>Managing social media platforms and tools—Twitter, Facebook, Instagram, LinkedIn, YouTube, etc.</li><li>Data capture and analysis, database marketing and research</li><li>Work with multiple teams and take direction from multiple individuals and outside partners</li><li>Strong verbal and written communication skills</li><li>Balance tactical executional requirements with high-level strategic thinking</li><li>Experience working with email service providers (preferably Eloqua)</li><li>Proficient in PowerPoint, Word, Excel, Outlook</li><li>BA/BS required</li><li>Some travel required - Up to 25%</li></ul> <ul><li>The pay range for this position is $85,000 - $100,000 depending on experience</li></ul> Additional Information Why work at Informa Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include: <ul><li>Learning and development plan to assist with your career development</li><li>15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!</li><li>Competitive Benefits with 401k match</li><li>Paid parental leave</li><li>Work with a high quality of specialist products and service</li><li>Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration</li><li>ESPP - become a shareholder</li></ul> We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
 Informa Tech

Senior Manager, Game Marketing

The PR & Communications Manager is responsible for developing messages and targeted product and editorial pitches to drive press, media and analyst interest and interaction with our events, products, and services. The Manager is also responsible for developing and writing clear and compelling narratives and descriptive copy for our products, as well as overseeing internal and external communications for the Cybersecurity group. This manager will also be responsible for monitoring all media channels for cybersecurity-related communications and for creating & contributing relevant materials for those channels, as appropriate. Informa Tech serves 9 market groups including: Artificial Intelligence, Components & Devices, Cybersecurity, Enterprise IT, Game, Industry Verticals, Internet of Things, Media and Entertainment and Service Providers. We offer an unrivalled reach to decision-makers in the technology marketplace, leveraging over 100 recognized brands trusted for research, information, education, and networking. The individual who fills this role will specifically support the products and services within the Cybersecurity Market Group. Responsibilities: <ul><li>Work closely with Marketing Team, Editorial, Research, Event Production, and Sales year-round to set and track against PR goals for all products and events within the portfolio. Assist in development of comprehensive plans for each event and brand</li><li>Craft narratives, presentations, and descriptions of the various products and services within the Cybersecurity portfolio, to be used across multiple platforms (websites, email, Sales materials, corporate presentations, press releases, etc)</li><li>Drive PR and communications tactics such as press release writing and overall brand messaging, proactive media outreach and influencer relationship building</li><li>Help secure pre-show event highlight pieces that fit the event(s) into larger trends within its respective industry</li><li>Work with team (and contractors where necessary) on-site to manage press room, dealing with real-time requests from members of the media, registering them, and coordinating coverage</li><li>Work with Event Managers and Editorial leadership as appropriate on spokesperson development, by ghost writing contributed articles and developing those individuals as thought leaders through relevant industry speaking opportunities</li><li>Stay on top of industry trends and latest technology advancements by reading industry publications, attending relevant professional development events and reporting back learnings to team</li></ul> Qualifications <ul><li>Demonstrated PR and/or promotional marketing/communications experience.</li><li>Positive experience in working in a collaborative team environment</li><li>Successful experience and demeanor liaising with media, conducting proactive outreach and managing inbound requests in a strategic and timely manner</li><li>Proven ability to prioritize, be assertive and demonstrate a willingness to take ownership is key to success. Candidate must be detail-oriented with ability to handle various tasks simultaneously</li><li>Exceptional written, verbal and interpersonal communication skills a must. Candidate should be able to demonstrate strong writing of communications plans, media news releases, messaging documents and more, while also showing a track record of strong professional relationships developed with key industry and internal stakeholders</li></ul> The salary range for this position is $65,000 - $80,000 depending on experience. Why work at Informa Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include: <ul><li>Learning and development plan to assist with your career development</li><li>15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!</li><li>Competitive Benefits with 401k match</li><li>Paid parental leave</li><li>Work with a high quality of specialist products and service</li><li>Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration</li><li>ESPP - become a shareholder</li></ul> We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
 Informa Tech

PR & Communications Manager

Informa Tech serves 9 market groups including: Artificial Intelligence, Components & Devices, Cybersecurity, Enterprise IT, Game, Industry Verticals, Internet of Things, Media and Entertainment and Service Providers. We offer an unrivalled reach to decision-makers in the technology marketplace, leveraging over 100 recognized brands trusted for research, information, education, and networking. The individual who fills this role will specifically support the products and services within the Cybersecurity Market Group. The PR & Communications Manager is responsible for developing messages and targeted product and editorial pitches to drive press, media and analyst interest and interaction with our events, products, and services. The Manager is also responsible for developing and writing clear and compelling narratives and descriptive copy for our products, as well as overseeing internal and external communications for the Cybersecurity group. This manager will also be responsible for monitoring all media channels for cybersecurity-related communications and for creating & contributing relevant materials for those channels, as appropriate. Responsibilities: <ul><li>Work closely with Marketing Team, Editorial, Research, Event Production, and Sales year-round to set and track against PR goals for all products and events within the portfolio. Assist in development of comprehensive plans for each event and brand</li><li>Craft narratives, presentations, and descriptions of the various products and services within the Cybersecurity portfolio, to be used across multiple platforms (websites, email, Sales materials, corporate presentations, press releases, etc)</li><li>Drive PR and communications tactics such as press release writing and overall brand messaging, proactive media outreach and influencer relationship building</li><li>Help secure pre-show event highlight pieces that fit the event(s) into larger trends within its respective industry</li><li>Work with team (and contractors where necessary) on-site to manage press room, dealing with real-time requests from members of the media, registering them, and coordinating coverage</li><li>Work with Event Managers and Editorial leadership as appropriate on spokesperson development, by ghost writing contributed articles and developing those individuals as thought leaders through relevant industry speaking opportunities</li><li>Stay on top of industry trends and latest technology advancements by reading industry publications, attending relevant professional development events and reporting back learnings to team</li></ul> Qualifications: <ul><li>Demonstrated PR and/or promotional marketing/communications experience.</li><li>Positive experience in working in a collaborative team environment</li><li>Successful experience and demeanor liaising with media, conducting proactive outreach and managing inbound requests in a strategic and timely manner</li><li>Proven ability to prioritize, be assertive and demonstrate a willingness to take ownership is key to success. Candidate must be detail-oriented with ability to handle various tasks simultaneously</li><li>Exceptional written, verbal and interpersonal communication skills a must. Candidate should be able to demonstrate strong writing of communications plans, media news releases, messaging documents and more, while also showing a track record of strong professional relationships developed with key industry and internal stakeholders</li></ul> The salary range for this position is $65,000 - $80,000 depending on experience. Why work at InformaEmployee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritizes promotions internally. Our benefits include: <ul><li>Learning and development plan to assist with your career development</li><li>15 days PTO plus 9 national holidays, 4 days for volunteering and a day off for your birthday!</li><li>Competitive Benefits with 401k match</li><li>Paid parental leave</li><li>Work with a high quality of specialist products and service</li><li>Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration</li><li>ESPP - become a shareholder</li></ul> We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics under federal, state or local law.
 Informa Tech

Company Description An exciting opportunity has arisen for an exceptional conference producer to join Informa Tech’s high growth pillar – AI & IOT. The successful producer will be tasked with developing dynamic content and recruiting high level speakers, creating compelling event products within The AI Summit Series, contributing towards developing the market-leading proposition to the next level. The role will one to engage quickly with the market, create meaningful stakeholder relationships and lead internal teams to meet the needs of an evolving audience to deliver quality agendas with a clear commercial proposition. As Conference Producer, you will be working in Informa Tech’s high growth pillar – AI & IoT, focusing on emerging technologies for enterprise markets. The events focus will be the AI Summit Series which includes AI London, the headline event of London Tech Week, supported by tech innovators and global authorities with representation from world-class business leaders and AI New York, taking place in the commercial heartland of business globally whilst featuring the developing tech community. Both events are transitioning into festival concepts and the successful candidate will be part of the core team driving success in these markets. Job Description Areas of Responsibility & Accountability <ul><li>Leads research and agenda development per event as briefed and </li></ul>defined by Event Lead <ul><li>Designs and executes new event formats and content creation ideas per event</li><li>Recruits high-quality, relevant and senior level speakers per event</li><li>Holds oneself and team accountable for key event deadlines as defined by Event Lead</li><li>Fosters productive relationships with internal stakeholders</li><li>Fosters productive relationships with key senior level external stakeholders</li><li>Recruits and manages Advisory Boards, where applicable</li><li>Maintains awareness of revenue per event and flags risk/opportunity where applicable</li><li>Evaluation of event success post-event</li><li>Identify opportunities for improvement in content development and event delivery</li><li>Monitor market trends to facilitate new ideas for events </li></ul>What They Produce <ul><li>High quality conference agendas </li></ul>– virtual, hybrid & in-person <ul><li>Awards programmes</li><li>Short form virtual content – e.g. webinars, interviews, workshops, roundtables etc.</li><li>Advisory Boards</li><li>Community content – blogs, thought leadership pieces, written interviews with speakers</li><li>Briefs for sales, marketing, VIP, delegate sales, and operations where required</li><li>Contributions towards portfolio content strategy</li><li>Content support for sales staff and SpEx clients </li></ul>Qualifications <ul><li>Strong written and verbal communication & inter-personal skills</li><li>An understanding of research processes combined with strong analytical and strategic thinking skills</li><li>Demonstrable experience of the ability to forge positive relationships with multiple different internal and external stakeholders</li><li>Creative and resilient with a self- motivating, positive and naturally curious attitude</li><li>Interest in content and experience creation in virtual, hybrid and in-person formats</li><li>Commercially astute with proven experience as a practical deliverer</li><li>Awareness of and ability to use social </li></ul>media and content delivery platforms Additional Information Why work at Informa Our Benefits Include Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. <ul><li>Learning and development plan to assist with your career development </li><li>25 days annual leave, 4 days for volunteering and a day off for your birthday! </li><li>Competitive Benefits</li><li>Work with high quality specialist products</li><li>Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration </li><li>Share-Match options - become a shareholder </li><li>Regular social events and networking opportunities </li></ul>We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other protected characteristics.
 Informa Tech

Account Director in CA by Informa Tech

Informa Tech