Performance Marketing Manager (PPC) - Arts & Culture in England by SUMO London

Job Role: Performance Marketing Manager (PPC)
Location: Hybrid / London, UK
Salary: Negotiable
Start: ASAP

As a Performance Marketing Manager, you'll be joining the Paid Search Team of one of the most exciting entertainment & arts-focused agencies in London. In this role you'll be a leader within the Performance Team, supporting team training, and ensuring the delivery of market leading ppc biddable strategies. This role will appeal to someone passionate about the planning of digital channels through paid activation strategies.

The agency is one of the most competitive in London, with a well-established network of well-renowned names in the theatre/live-entertainment/arts & culture industry.

RESPONSIBILITIES
Become the in-house PPC Specialist, by building, optimising and managing high quality paid search strategies and campaigns using tools as Google & Bing Ads, Display, Search Ads 360, Skai, Marin.
Responsible for strategic testing, bid management, forecasting and budget allocation across all accounts.
Oversee the weekly and monthly campaigns analysis to improve performance, optimise ads and reach channel KPIs.
Defining and implementing PPC solutions for planning the best activation strategies for all the live-entertainment, arts and culture brands.
Collaborate with the digital teams, ensuring the brainstorming and discussion of how Search Advertising fits into the overall marketing strategy.

MAIN REQUIREMENTS
4+ years’ Paid Search Advertising experience (experience managing/activating multiple paid search media accounts on multiple platforms)
Genuine passion for advertising with exceptional skills on the use of PPC tools (Search Ads 360, Google Shopping, Google Display, Skai, Google Ads, Bing Ads and Marin).
Strong project management skills with excellent experience on planning, activating, and reporting on Paid Search campaigns.
Strong experience in creating performance reports for clients and providing insights through presentations.
Passion about live-entertainment/theatre and arts & culture is desirable.

COMPANY PERKS
Hybrid working
Monthly & Yearly Bonuses
On-going Training and Development
Free Theatre & Shows Tickets

 SUMO London
https://www.projectcasting.com/job/40806-performance-marketing-manager-ppc---arts--culture

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