Digital Content and Analytics Coordinator in IA by Hy-Vee, Inc.

General Function: 
This individual will partner with the Marketing team to help facilitate the digital and social media marketing efforts. This role is responsible for daily monitoring, community management, engagement, website and e-commerce management, plus strong analytic support for corporate and store teams. The person in this role should have a solid understanding of social media, community support, website management, data collection, and analysis in social media platforms with a hunger to dive into social trends, analyze results and optimize and develop new strategies. Succeeding in this role requires a well-organized, detail-oriented individual with excellent written and verbal communication skills, keen knowledge, and an in-depth understanding of how to find, read and interpret social media data. 
 
Reporting Relations 
Accountable and Reports to: Digital Content Manager 
Direct Reports: None 
 
Duties and Responsibilities: 
Assist the team in various digital marketing activities and project management to support marketing, content, and video production goals. 
Uploads and manages HSTV.com/video content and maintains product or marketing needs associated with Shopify site. 
Works with management to build a content calendar and publish posts accordingly. Supports scheduling/posting/engagement management on branded social media platforms through Sprinklr. 
Analyze and report on social media metrics weekly, monthly, and quarterly to inform strategy for upcoming social initiatives. 
Grow social media presence with key customer groups and target audiences through organic and paid social media promotion. 
Create tags, upload files, and traffic/monitor digital media promotions in Google Campaign Manager. 
Manage and update project management tools and marketing campaigns; include the necessary assets/information, and ensure tasks are assigned and completed by the appropriate team members or vendor partners. 
Support social and digital leadership on marketing campaigns, analytic requests, social media management, and troubleshooting. 
Complete uploads within Native platforms – such as uploading CC, product tagging, keyword tags, timestamps, and screen cards. 
Coordinate with content and video teams on social media posts, fulfill asset needs, and copy and links needed. 
Assist with user-generated content and contributor posts. 
 
Secondary Duties and Responsibilities:  
Play a significant role in setting your teammates and Hy-Vee store social media accounts up for success. 
Generating monthly reports for management or store team based on their target metrics, KPIs, and goals. 
Conduct qualitative and quantitative strategic research. This includes reviewing all social content. 
Work towards advanced certifications in Google Ads, Analytics, and social media training. 
Partner with social media team on flagged accounts and respond to comments, complaints, and queries. 
Utilize project management software to communicate day-to-day work and larger project progress. 
Upload content to Vimeo and maintain organization and hierarchy of internal folders for HSTV, Hy-Vee Social, and Hy-Vee Corporate/Special Event Videos. Manage server organization and load final video files or other assets to appropriate folders, such as photos, email PDFs, creative working files, and final files. 
May assist with daily digital marketing activities, including content development, website maintenance (desktop and mobile), digital advertising campaigns, search engine optimization, social media, and more. 
Additional duties may include product sourcing, editing, administrative tasks, and other responsibilities. 
Develop, update, and maintain vendor and talent contact lists. 
Prepare various reports as assigned. 
Perform other job-related duties and special projects as required. 
 
Knowledge, Skills, Abilities, and Worker Characteristics: 
Proven track record in managing and publishing websites and social content. 
Must be comfortable working in web-based software systems (content production systems, CMS systems), email tools, basic desktop publishing applications (Adobe Creative Suite, Microsoft Office, etc.), and have a strong understanding of all social media. 
Fluency in web analytics tools (Google Analytics). 
Strong analytical skills to support overall social performance and achieve goals, comfort with social media analytics tools to report on critical KPIs and understanding of social platforms. 
Experience in launching or optimizing paid media campaigns. 
Knowledge of YouTube, Facebook, Instagram, TikTok, Twitter, and other platform ecosystems and best practices. 
Native Instagram, TikTok, YouTube, and Facebook user. 
Excellent organizational, time management, communication, and problem-solving skills. 
Strong interpersonal skills, a positive attitude, and the ability to excel in a collaborative environment with multi-disciplinary teams. 
Collaborates well with others and is solution oriented. 
Ability to be flexible, adapt to whatever comes your way, and pivot when priorities and direction change; thrive in a fast-paced environment. 
Comfortable working independently with minimum supervision and is self-motivated. 
 
Education and Experience: 
Bachelor’s degree in marketing or related field 
Professional experience in the areas of digital marketing, communications, or social media communications 
Working knowledge of analytics tools (i.e., Google Analytics, Adobe Analytics, etc.) 
 
Physical Requirements  
Visual requirements include seeing detail at close and far range with or without correction of everyday depth perceptions. 
Must be physically able to perform light work: occasionally lifting or carrying objects and sometimes standing or walking. 
Must perform the following physical activities: stooping, kneeling, reaching, handling, talking, hearing, and repetitive motions when asked to be onset. 
 
Working Conditions 
The duties of this position are performed in a general office setting and a work-from-home environment. There is weekly pressure to meet deadlines. 
 
Supervisory Responsibility 
None 

Financial Responsibility 
None 
 
Contacts: 
Has daily contact with the marketing team, store and office personnel, suppliers/vendors, and the general public. 
 
Confidentiality: 
Has access to confidential information, including advertising rates, pricing information, and store sales and marketing events.
 Hy-Vee, Inc.
https://www.projectcasting.com/job/19491-digital-content-and-analytics-coordinator

... see more