Fashion PR Lead in NY by H&M

Company Description

As one of the world’s largest fashion companies with more than 171,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team?

Job Description

The Sales Market Fashion PR Lead will contribute to added customer value, a strong brand, and increased sales by being responsible for Fashion PR and Showroom development. The role will work towards aligned and cross-function goals, driving omni sales performance and customer centricity. The Fashion PR Lead will build and maintain relationships with key media, influences, celebrities, and opinion leaders together with the Fashion PR Manager and Showroom team. The role will set tactics by planning, executing, and following up locally and globally planned PR and communications activities in accordance with H&M values, standards, policies, and procedures.

This position is based in New York, NY or Los Angeles, CA within our Communications function, and reports to our Sales Market Fashion PR Manager.

Core Responsibilities includes but is not limited to: 

Fashion PR and Showroom Strategy & Tactics
Build Sales Market tactics for Fashion PR and Showroom, together with the Fashion PR Manager, based on insights regarding customer, brand, media, and competitive landscape.
Responsible for local fashion PR activities together with the Showroom team.
Overall responsible for fashion press releases and content, including proof reading and translations.
Drive SEO PR campaigns and reclaim link strategy.
Maintain and develop an in-depth knowledge of the local media landscape including good relations with most important media.
Responsible for communication H&M messages externally and internally, together with Head Office and Communications Manager.
Responsible for driving overall Showroom tactics, including plan, execute, and follow up.
Ensure Showroom project management.
Ensure effective agency collaboration and results, together with Fashion PR Manager

Networking and Relationship Building
Act as a brand ambassador for H&M.
Identify, maintain, and develop a network on a Sales Market level with the appropriate fashion journalists, stylists, influences, celebrities, and other opinion leaders

Reporting, Collaboration, and Follow up
Ensure a close collaboration with the Influencer Specialist to maximize synergies between paid and earned relationships.
Follow up on goals and objectives connected to project responsibility, showing the connection to added customer value and selling when possible.
Ensuring relevant follow up of press clippings together with the Showroom team.

Qualifications

What You’ll Need to Succeed: 
Bachelor’s degree in Communications or Marketing, or equivalent work experience
Experience in working successfully within PR and retail
Proven track results in optimizing PR plans to local needs
Experience from working with fashion stakeholders, positioning brands within fashion while maintaining commerciality and a customer focused communication
Experience in working with showrooms
Experience in collaborating with agencies
Knowledge of how to create results by leading others
Competence within digital/tech and omni ways of working preferred
Have a strategic and analytical mindset with strong planning and prioritizing skills
Understanding of synergies between owned, paid, and earned media
Excellent written and verbal communication skills
Excellent relationship builder
Fluent in Microsoft Office – Word, PowerPoint, and Excel
25% of travel is required, domestic and international 

Job Status: Salary, Exempt

EEOC Code: PRO

#Hybrid

Additional Information

Why You’ll Love Working for H&M
Dynamic, team-driven work environment with a group of unique, diverse, and kind individuals.
Endless growth & development opportunities.
Dress your personality. We encourage you to dress your personality all day, every day. 
Did we mention our discount at H&M, &Other Stories, and COS?

Benefits: 

H&M believes in rewarding our employees for their many contributions to our shared success. That’s why we offer a full range of inclusive benefits that enable wellness, both in and outside of work. We pride ourselves on being a do-good company and we have a comprehensive benefit package that matches that ambition. Please note, benefits may have eligibility requirements based on employment status.

We offer: 25% Staff Discount - Medical, Pharmacy Vision and Dental Coverage – Employee Assistance Program - Vacation, Wellness, Holiday and Parental Pay – 401K – Commuter Benefits, Health and Dependent Care FSA. Plus, additional Voluntary Benefits.

Our Career site will have more details, click on Benefits at career.hm.com

All your information will be kept confidential according to EEO guidelines.
 H&M
https://www.projectcasting.com/job/15031-fashion-pr-lead

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