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How Much Money Do Instagram Models Make?

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Kharkiv, Ukraine - 16 November 2018: close up girl hand using smartphone with instagram app on the screen with a dark background - Image (In Green / Shutterstock.com)

How Much Money Do Models Make?

Becoming an Instagram model might be a lucrative profession, allowing you to share your career across the globe and connect with other prominent individuals in the field. You may do it all on your own time without having to deal with an agent.

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You'll need to devote a significant amount of energy to Instagram to get there, which might imply relying on it as a full-time job. That raises the question: how much do Instagram models make? You're probably intrigued about how much money you can earn daily with the increasing number of influencers and models.

It is debatable. The influencer market on Instagram, which includes individuals with large followings dedicated to marketing a brand and creating content for it, is worth around $2.38 billion.

What is Instagram?

Instagram is a popular photo-sharing app that allows users to share photos and videos with friends and followers. The app also includes filters and editing tools users can use to improve their photos and videos. Instagram is available for free on the App Store and Google Play.

Instagram is a great way to stay connected with friends and family and a great platform for sharing your photos and videos with the world. If you’re new to Instagram or looking for ways to improve your photos and videos, check out our tips below.

1. Use filters to improve your photos and videos

2. Edit your photos and videos using the editing tools

3. Use hashtags to help people find your content

4. Connect with other users by following them and liking their content

5. Share your photos and videos on other social media platforms like Facebook and Twitter

How do Instagram models make their money?

Many people don't know how Instagram models make their money. The answer is quite simple: Sponsored posts. Companies and brands will pay popular Instagram users to take photos of themselves with the product or at a specific location. This job is very lucrative, as some sponsors can spend hundreds or thousands of dollars for one shoutout!

Why is it that some Instagram models make more money than others?

While some Instagram models make a killing, others don't seem to earn as much. Several things will affect how much money you can bring in as an Instagram model:

  1. How many people follow you? Your follower count is the most important thing to consider when determining how much money you'll make as an Instagram model. The larger your following, the more you'll be compensated to advertise a product or style line. This is a typical marketing strategy for Instagram since the brand wants to utilize a model with the most significant reach possible.
  2. Your niche. The amount of money you can make as a model largely depends on the particular niche you choose to participate in. Different places are better suited for additional payouts. Consider your style, network, and interests when deciding which one is best for you.
    Suppose you're a high-fashion model working with high-end companies or luxury jewelry, for example. In that case, you'll probably be paid for higher-value items or with more money. Other sectors may pay less but are less competitive and easier to succeed in.
    If you have modeling experience, you know what strengths and weaknesses you carry. However, if this is all new territory for you, spend some time investigating the different modeling genres so that you can begin auditioning confidently.
  3. Your level of influence - You probably have a lot of sway over your fans if you have as much name recognition as celebrities like Hailey Bieber or Gigi Hadid. Although few people have household names, successful Instagram models are usually pretty well-known among their fans. That way, you can more easily communicate with your target market and be persuasive about what you're modeling. Also, when companies know that you have a devoted following and a high influence, they'll probably pay you more to promote their products. Your level of authority is primarily determined by the number of people who follow you. We're back to talking about followers now.

Instagram Model Potential Earnings

Up until now, you have been reading about different aspects that could affect your earnings as an Instagram model. Now, it is time to set some expectations for yourself. You are probably thinking, "okay, but where are the NUMBERS?!"

Here they are, after looking through as many Instagram models' accounts as we could get our eyes on! Here's what we can tell you about how much money you might earn based on the data from all of those Instagram models' accounts:

  • Fewer than 10,000 followers: When an Instagram model's account has more than 6,000 followers, she or he may start earning a lucrative living. So if you're below 10k followers, don't worry; you can still make money! With this kind of following, you may earn around $88 per Post on average.
  • Between 10,000 and 100,000 followers: If you're a model with more than 10k Instagram followers, brands will be interested in working with you because you can use the "Swipe Up" feature to link directly to their products. With such a large following, brands will come to you looking for modeling opportunities instead of the other way around. Models at this level can typically earn $200,000 per Post.
  • Between 100,000 and 1 million followers: There's an implicit rule that models with more than 100,000 followers can charge $10 per 1,000 followers. Once you've reached 500,000 followers, you can make up to $650-$700 for each Post.
  • More than 1 million followers: There's no end to what you can do. If your follower count is in the millions and you're a real account, you have free reign to charge whatever you want. For example, Kylie Jenner (the most lucrative Internet influencer) earns approximately $1 million for each sponsored Post.

High-earning Instagram models to follow

Here are some of the best Instagram models to follow for inspiration:

Kylie Jenner (@kyliejenner)

  • Followers: 147 million
  • Engagement Rate: 2.3%
  • Earning per Post: $1 million+
  • Content: Luxury fashion and beauty

Kim Kardashian West (@kimkardashian)

  • Followers: 149 million
  • Engagement Rate: 1.1%
  • Earning per Post: $900,000
  • Content: Beauty, cosmetics, wellness

If you want to become an Instagram model, remember that it'll take more than just posting popular content. You have to be strategic with who you follow and interact with if you want a chance at becoming the next big thing. Use these examples to inspire your account and see how far persistence takes you!

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