‘Insurgent' wins the box office while ‘The Gunman' flops.
‘Insurgent' tops the weekend box office with $54 million dollars but, the Divergent sequels will end up making less money than the first film in the “Divergent” series, according to Variety.
You would expect box office numbers to rise in a major motion picture franchise like Divergent however, it looks as though people are not that interested in seeing what happened in the dystopia sci-fi thriller.
That's a disappointment for Lionsgate, the studio behind the adaptations of Veronica Roth's bestselling books about a dystopian future and a group of rebels out to change the world. It hoped that the franchise would be able to build on its initial start, aided by star Shailene Woodley's higher profile following the success of last summer's “The Fault in Our Stars.” Going into the weekend, Lionsgate had been projecting an opening of between $57 million and $60 million.
“Insurgent's” audience was 60% female and 55% under 25. Hispanics made up 17% of the opening weekend crowd, and African-Americans comprised 11% of ticket buyers. Premium large formats made up $4.4 million of the film's domestic box office, while Imax accounted for $3.6 million of the grosses. [Variety]
‘Insurgent' cost 20 million more dollars to produce than ‘Divergent' which is a little disappointing however, international box offices will most likely increase the value of ‘Insurgent' in the next coming weeks.
Meanwhile, Sean Penn's action thriller, ‘The Gunman' flopped in the box office making a disappointing $5 million in the box office. Critics hated the movie giving it a 14% “rotten” score on Rotten Tomatoes.
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