According to a recent study, one in four Gen Z kids wants to be Social Media Influencers.
With the growing acceptance of social media came the popularity and cash of young social media stars like Addison Rae, Charli D'Amelio, and James Charles.
New survey data from HigherVisibility reveals that one in four members of Generation Z aspires to be like these celebrities, who make millions of dollars through brand sponsorships and advertising while being subjected to intense public scrutiny on and offline. One-sixth of those polled stated that they would pay money for the opportunity to become an influencer.
A survey of 1,000 young adults aged 16-25 was conducted in July 2022.
The regional differences in the percentages of respondents who said they wanted to become social media influencers were somewhat significant. More than 40 percent of people living in the West desired to become a social media influencer, compared with 33 percent in the Midwest, 36 percent in the South, and 39% in the Northeast.
Furthermore, data showed that "41% of New York Gen Zs intend on becoming an influencer in the future, while 30% from [Los Angeles> also feel the same way."
According to the authors, "just 7.13% of Gen Z responded that they would not want to be a social media Influencer."
On Instagram, for example, influencers may access millions of followers. On TikTok and YouTube, they can reach millions of people. In 2020, entrepreneurs established the American Influencer Council in response to the growth of the business.
Some celebrities' social media posts can be worth up to a MILLION dollars- simply because another company sponsors the post.
Asking influencers what their average yearly income is, according to a poll of 1,800 marketers conducted by OCI in partnership with Free Indexing last year, the majority guessed it was between $75,000 and $100,000. Many respondents pointed to free items, money from sponsorships, or meetups with other influencers as the top perks of the job.
Additionally, over a quarter of people report posting on social media to increase followers, while 35 percent of males claim to care about their follower count compared to 31% of females.
Among the findings, notably, more males (20 percent) than women (13 percent) believed being an influencer was their only career option and that 49% of men considered the path a "good career choice." Almost one in five Generation Z members said they would quit their job to become social media influencers, whereas over 12% said they'd leave school.
According to a recent poll, one-quarter of respondents feel there should be social media influencer training in high school.
Regarding parents' responses, 20% of respondents felt that older generations didn't understand how social media affects them, while only 8% claimed their parents like them using social networking.
According to a survey, 26 percent of respondents trust influencer product reviews more than product page reviews, highlighting influencers' marketing power.
"It is safe to say that over the years, the line between 'influencer' and 'celebrity' has blurred. With influencer culture permeating the younger generations and becoming more prominent as time goes on, it is a movement unlikely to falter any time soon," the authors concluded.
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