Movie Studios Struggling to Get Younger People to Go to the Movies

Project Casting

Younger people are not going to the movies anymore.

Nielsen Study shows that younger consumers are going to the movies at lot less. According to a new report, Hollywood studio executives are struggling to reach younger audiences.

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From The Hollywood Reporter:

Nielsen reported in a report released Thursday that “digitals,” or those between the ages of 12 and 24, saw an average of 7.1 movies in 2014, compared to 8.4 movies in 2013. Those stats mirror what the Motion Pictures Association of America reported earlier this year in its annual 2013 theatrical report.

Those between the ages of 25 and 44 went to more movies than any age group, or 8.1 times, up from 7.7 in 2013. There was a decline in the 45 to 74 age group, who went to the movies 6.7 times in 2013, down from 7.2 times last year.

The report points out that younger audiences are streaming movies and TV shows instead of visiting the theaters. In addition, younger audiences are watching at least two feature-films a day but, they are not going to the movies to do it.

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“For marketers looking to connect with these young, digitally savvy moviegoers, it’s key to use online sources to build urgency to see the movie at a theater,” said Kathy Benjamin, SVP of client solutions at Nielsen Content.

“Social is especially important because, for digitals, seeing a movie is a means to a ‘social’. They may not know what kind of movies they want from Hollywood, but there’s one thing they definitely don’t want: to be left out of the conversation.

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