Jessica Alba's Honest Company is getting sued for $5 million over alleged not-so "natural" products.
Jessica Alba's Honest Company is being sued for allegedly not being so honest after all.
A consumer named Jonathan D. Rubin filed a class action lawsuit Thursday against The Honest Company Inc. at the District Court of Northern California in San Francisco, claiming that Alba's products described as "natural" actually contain synthetic preservatives according to a new report by TheWrap.
The list of products accused of being “deceptively and misleadingly labeled and marketed” for containing unnatural ingredients include Honest Hand Soap, Honest Dish Soap, Honest Diapers and Honest Multi-Surface Cleaner.
Honest Sunscreen "is ineffective" according to the lawsuit. “Honest also labels and markets the Products as ‘natural’ on its website, on third party marketplace websites, and in print and television advertisements,” it continues.
In the new lawsuit, Rubin claims the sunscreen, which he bought at a Gelson’s Markets in Los Angeles, was “ineffective in preventing unhealthy exposure to harmful UV rays.”
But, what unnatural products are inside of Jessica Alba's Honest Company products? According to TheWrap, unnatural materials that the lawsuit claims are contianed in the Honest products are Methylisothiazolinone, a synthetic preservative; Cocamidopropyl Betaine, a synthetic surfactant; Phenoxyethanol, a synthetic preservative; and Sodium Polycrylate, a petrochemical-based additive.
Jessica Alba started feeling the heat when customers complained that an SPF 30 sunscreen the actress' billion-dollar company sells was not very effective, and that the users of the product were very badly sunburned.
However, Alba's company went on the offensive arguing that their product was "safe and effective" and said “the number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com.”
Rubin is asking that all products generated from the products in dispute be refunded to people who have purchasers, as well as damages of at least $5 million.