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How Godzilla Dominated the Box Office

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Godzilla dominated the box office this weekend with reports that this is one of the biggest movie of 2014.

The Warner Bros. and Legendary Pictures reboot made a whopping $93 million dollars in the United States and an additional $10 million internationally for a total of $103 million in first weekend sales.

Godzilla’s debut made more money than Marvel’s The Amazing Spiderman 2 and topped the previous disaster movies, World War Z and Pacific Rim. But, it was $2 million dollars short from topping Captain America: The Winter Soldier. 

After making $103 Million dollars internationally in the opening weekend, it looks as Warner Bros. and Legendary Pictures are already in development for a sequel.

READ MORE: Godzilla Sequel Already in Development

Many people argued that the movie was so successful because the movie’s trailer was so misleading. The trailer framed the movie in one direction but, the actual movie itself was something completely different.

Godzilla‘s success this weekend can be attributed to some smart choices made by the Warner Bros. marketing department. Coming off last Summer’s disappointingPacific Rim, Warner Bros. opted to pitch Godzilla first-and-foremost as a disaster movie (instead of a monster movie). Advertisements hid the title character—and avoided even mentioning the other monsters—and instead put an emphasis on the human impact of large-scale destruction. Much of this was hung on Bryan Cranston‘s character, who was positioned as the movie’s focal point; while that was very misleading, it was also highly effective. [Box Office Mojo]

The Atlanta filmed production, Million Dollar Arm didn’t reach expectations in the box-office despite receiving high reviews. Million Dollar Arm earned $10.5 million, last weekend falling short in comparison to previous baseball movies Trouble with the Curve ($12.2 million) and Moneyball ($19.5 million). People may just not be interested in baseball movies.

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