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Channing Tatum Launches a Vodka Company

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Channing launches Born and Bred vodka for the “less formal” moments.

Following in the footsteps of Jay Z, Diddy, and 50 Cent, Channing Tatum is launching his own Vodka company.

According to the New York Post, Channing Tatum is promoting a new vodka brand that he is calling a “high quality” but “less formal” vodka that will be made from only the finest Idaho potatoes, as well as the Grand Teton’s glacial waters. As the bottle points out, this is “Damn smooth craft vodka.”

Check out the full description below:

BORN AND BRED is an American craft vodka made from the best Idaho potatoes. Twenty-times distilled, it’s prepared in small batches and nourished by the unspoiled glacial water that flows from the Grand Teton mountains. And while it can serve as a smooth complement to your mixer of choice, Born and Bred’s clean, crisp taste is perfect for neat or “on the rocks” savoring.

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