When you think of an influencer, what comes to mind? Someone with a large social media following who posts sponsored content and promotes products, right? Well, that’s one type of influencer, but there are many other types of influencers out there. In fact, influencers can be found in nearly every industry. So, what do influencers actually do? Let’s take a look.
The first type of influencer is the creator. Creators are content creators who produce original content that is informative, entertaining, or both. You’ve probably seen creators on platforms like YouTube, Instagram, and Snapchat. They post videos, stories, photos, and more. Creators use their social media to build a following of engaged fans who enjoy their content.
Next up are micro-influencers. Micro-influencers are similar to creators in that they produce original content but have a smaller following than creators. They usually specialize in a specific niche or vertical and have highly engaged followers. Micro-influencers often collaborate with brands to create sponsored content. However, they tend to be less expensive to work with than celebrities or macro-influencers (more on those two types).
Celebrities are perhaps the most well-known type of influencer. Celebrities have millions of followers and can generate a lot of buzz around a product or brand simply by posting about it on their social media channels. Of course, because they have such a large following, celebrities also tend to be the most expensive type of influencer to work with.
Macro-influencers are similar to celebrities in that they have a large following but usually aren’t as well-known as celebrities. They tend to be experts in their field or vertical and have very engaged followers. Like micro-influencers, macro-influencers often collaborate with brands on sponsored content but can be more expensive to work with than micro-influencers.
There you have it! These are just some of the different types of jobs that influencers do. As you can see, there is a wide range of influencer types out there, each with their own strengths and weaknesses. So, if you’re looking to get into influence marketing, make sure to do your research and figure out which type of influencer you want to be.
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