Tips and AdviceHow To Get People to Come to Your Live-Event

How To Get People to Come to Your Live-Event


Organizing a show can be intimidating and stressful, but with the right strategies, you can effective engagement that will lead to successful results. Whether you are an actor, influencer, model, , or event host looking for ways to get people to come out for your show, this guide will help you navigate the process. This blog post dives into how developing an outreach strategy centered around connecting with relevant audiences and setting up a website and profile pages on social media platforms act as significant factors driving engagement and interest toward your show. We'll discuss why these channels remain vital in creating success when creating and connecting with potential ticket buyers.

Promote your show via social media to increase visibility.

Social media is an ideal platform to create an effective promotional campaign for your show and increase visibility. Not only is it a powerful marketing tool that can reach audiences outside of your local area, but it can also be used strategically to target the right demographics and keep potential attendees engaged with your upcoming event. Utilizing existing followers or hashtags, you can create posts across multiple platforms such as Facebook, Instagram, and , highlighting key details and providing updates on ticket sales or the advantages of attending the show. With this approach, you'll be able to maximize your promotional efforts while reaching wider audiences in more ways than one.

Offer discounted or special for early birds.

Unlocking tickets to your show at a discounted rate or offering special deals for early birds is an ideal way to get people through the door. Drawing in the early risers with an excellent value can create buzz and anticipation for those attending, further tantalizing those still considering buying their tickets. Take advantage of this! If you can offer these potential customers something unique to boot, there's no they'll flock to be part of your show experience. Boost your admissions by implementing strategic discounts – it could be the key ingredient that leads you to success.

Contact local publications and radio stations to have them mention or promote your show.

Promotion is critical to getting people to come out to your show. One way to spread the word is to contact local publications and radio stations. This allows you to expand your audience beyond those already familiar with you or who have personally told you about the show. Opting for a mention can help bring attention to you and your work, garnering new fans of your music or artistry. On top of that, actively promoting yourself via these mediums gives you an edge against other talent or events that may be vying for attention in the same area on the same night. Don't be afraid to take some initiative with your career and strive for success!

Create a unique hashtag on Twitter and Instagram to help spread the word.

Creating and using a unique hashtag on Twitter and Instagram is a great way to get the word out about your show. It allows people to search for posts about your performance actively, but it creates an accessible and shareable label for people to promote it for you. Your hashtag might be as simple as your name or the title of your show, but it's essential to make sure that it's catchy enough for people to remember it and tag with it. You should also customize the hashtag with colors or symbols so that people recognize your branding when they see it. When you have decided on a hashtag, use it consistently across all the different platforms when promoting your show to get maximum coverage.

Send personal invitations to friends, family, and local contacts.

Inviting people you know can be a great way to get an audience for your show. Building relationships with friends, family, and contacts in your local area could be the most effective way to advertise your performance. Your contacts will likely want to support you since they know who you are or have ties to the local , making them more likely to attend. You can invite friends through email, social media, or personal messages if you feel uncomfortable reaching out on the phone. Additionally, asking them if they would be willing to spread the word gives an expanded reach through their networks of people who may become interested in attending your show.

Organize a pre-show event to generate interest.

If you're looking for ways to get more people to your upcoming show, one effective strategy may be organizing and promoting a pre-show event. This kind of event can bring in interested guests who may not have been aware of the show but could be intrigued and decide to join afterward. By hosting the pre-show events close geographically to the show itself, attendees can easily make their way over without having to go too far out of their way. Hosting a live musical performance or cultural presentation is an excellent way to show off the kinds of experiences guests can expect from attending your show, planting a seed of interest in their minds. Be sure to communicate all pertinent information about times, locations, and other essential details on any promotional materials you create, including information about your subsequent show.

From dedicating time next to your show via social media and offering discounted tickets for early buyers to reaching out to local publications and creating a unique hashtag for Twitter or Instagram, there are countless strategies you can take to make sure success. Extending a personal invitation to your friends, family, and colleagues is also a great way to increase the buzz around your show. Lastly, planning an engaging pre-show event is also an excellent way to draw more interest in your program.  With all these tactics at your disposal and a bit of hard work, you can ensure that there will be no empty seats on opening night! Good luck in getting people to come out and enjoy your show!


Megan Diane
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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