Tips and AdviceModelingMeet the First Dark-Skinned Only Modeling Agency

Meet the First Dark-Skinned Only Modeling Agency


London's first black only modeling agency is to change the modeling and fashion industry.

According to reports, Former Kereen Hurley is looking to change the fashion modeling industry with a new talent agency. The 23-year-old started -based modeling agency Choco Models in 2016.  “That's when I first noticed the effects of colorism in the Black community,” she tells in a recent . “That's why I started it, because of discrimination and how [ with] darker skin tones were treated.”

The fashion industry she explains struggles to accept dark-skinned models. There were makeup artists that told her they have never worked with Black models. In addition, would engage in “tokenism” saying they would already have dark-skinned models. “There was no space for me,” Hurley explains. Huelry is now working on getting more exposure for dark-skinned models with her modeling agency Choco Models.

London Fashion Week
Bloomsbury Square, London, UK – 18 February 2017. Delivery van wrapped in official design for the London . London Fashion Week is a clothing trade show held in London twice each year. (DrimaFilm /

Hurley transformed from a model to a modeling agent by sending her models tot he same she once applied to as a talent agency. She later used her money from student loans to pay for a log design, photo shoots, and materials and taught herself the skills to build an agency.

Hurley is still working on booking jobs for the 14 women on her agency's modeling agency. “I'm working to get more mainstream eyes on my agency,” she says. Every week, she fields countless requests (via email and Instagram) from young women eager to join her industry. “We welcome all sizes and shapes,” she promises.

It is important to note that London Fashion Week was the second most racially diverse Fashion Week following New York, with 36.2% of models of colors cast. That number is not specific to Black models.


Megan Diane
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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