Disney's Strategic Moves Under Bob Iger's Leadership

Bob Iger Disney

LOS ANGELES - OCT 6: Bob Iger, Mickey Mouse at the Mickey's 90th Spectacular Taping at the Shrine Auditorium on October 6, 2018 in Los Angeles, CA - Image (Kathy Hutchins /

Key Takeaways:

  • Disney pulls advertising from social media platform X after controversial posts.
  • CEO Bob Iger addresses legal battle with Florida Governor Ron DeSantis.
  • Iger expresses concerns over Disney's business prospects in China.

Disney Withdraws from Social Media Platform X

In a bold move, Disney, led by CEO Bob Iger, has withdrawn its advertising from the social media platform X, formerly known as Twitter. This decision came after the platform's owner, Elon Musk, amplified an antisemitic post, causing concern among various advertisers. Disney, along with other major companies, decided that their association with the platform was not positively reflecting their brand values.

Legal Battle with Florida Governor

The article also touches upon Disney's ongoing legal battle with Florida Governor Ron DeSantis. This conflict arose after Disney opposed the "Don't Say Gay" bill in Florida, leading to DeSantis retaliating by stripping Disney World of its special district rights. Iger, who has not yet had direct communication with DeSantis, expressed a desire to engage in dialogue to resolve the issue.

Concerns Over China Market

Furthermore, Iger discussed the challenges Disney faces in expanding its business in China. Amidst the strained relations between the United States and China, Iger remains cautious but hopeful about the prospects of Shanghai Disney. However, he acknowledges the increased risks and the sobering reality of the current international business climate.


Under Bob Iger's leadership, Disney is navigating through a complex landscape of social responsibility, legal battles, and international relations. The company's recent decisions reflect a commitment to aligning its business practices with its core values, even in the face of potential financial and political challenges.