Watch Television on Tumblr? AMC is making it possible with their new series 'Halt and Catch Fire'
As the new series Halt and Catch Fire draws closer to their premiere, AMC is launching a two week-full episode sneak preview on Tumblr and AMC.com, making it the first television series to premiere on Tumblr.
The Atlanta filmed production, is created by Christopher Cantwell and Christopher C. Rogers and centers on the rise of the Personal Computer in the 1980's.
“Halt and Catch Fire is a fun ride through the early days of the PC era, a time when no one could imagine a portable computer weighing less than 15 pounds, let alone one that was a few ounces and doubled as a phone,” AMC President Charlie Collier said in a statement. “It’s a perfect show for summer and – given the subject matter – a good fit for Tumblr’s first TV series premiere and AMC’s first social media screening.”
AMC also plans on creating a special branded network Tumblr page for the television series. Just as the characters on the show, Halt and Catch Fire are trying to tap into the technology around them, it looks like AMC is trying to do the same.
“Tumblr is the biggest platform for social TV and destination for many of AMC’s most passionate fans,” Global Head of Brand Partnerships at Tumblr Lee Brown said. “We’re excited to welcome Halt and Catch Fire and the rest of AMC’s lineup to the home of fandoms through Tumblr integration on AMC.com and to offer this first look at Halt and Catch Fire to our community.”
Starting on Monday, May 19 and running through Saturday, May 31, viewers will be able to preview the new series on Tumblr and AMC.com before it premieres on AMC on Sunday, June 1 at 10 p.m.Discuss this story with fellowProject Casting fans on Facebook. On Twitter, follow us at @projectcasting.