Netflix discovered some impressive numbers about who is watching Stranger Things 2. The analytics company said a “significant viewing event occurred” when the Netflix series returned on October 27th for its second season. Within the first three days, Episode 1 averaged a jaw-dropping 15.8 million U.S. viewers and nearly 11 million in the critical demographic watched the show. Nielsen also revealed that all of the nine new episodes averaged 4 million viewers and 3 million in the key demo.
The binge-watching crowd also was adamant about watching the entire series on the first day. In fact, Nielsen reports 361,000 people binge-watched all nine episodes on the first day.
But, here’s the kicker – Nielsen only tracked TV viewing and not the number of viewers on mobile devices, which may suggest Stranger Things had more than 15.8 million viewers.
Meanwhile, The Walking Dead, another Georgia-filmed production, is going through a rating crisis. Last Sunday’s episode drew a 4.0 rating in the all-important 18-49 demographic, which was “the lowest for the show since March 11, 2012 — the next-to-last episode of season two. TWD’s 8.92 million viewers were the least since the season two finale.”