Paramount is being sued for not having enough product placement in Transformers 4.
Paramount is in court on a $27 million lawsuit for failing to actually place a product from a product placement deal. On one side is Paramount, the studio behind the Transformers franchise, and on the other side is a Chinese business who paid the movie studio to put even more logos in the movie.
Wulong Karst Tourism, a Chinese-government backed travel company, asserts that Paramount and the Chinese co-producer of Transformers: Age of Extinction, China Movie Channel, failed to follow through in their deal. The tourism company said it paid $750,000 for a logo with the Chinese characters for "China Wulong" to appear in the movie.
Everyone admits the logo is not in the movie, but Paramount argues they made up for it. Michael Bay supposedly shot a commercial for Wulong Karst Tourism and the sets and props were left behind so, the company can make a tourist attraction out of used Transformers props.
Wulong Karst did not accept their offer. A case was accepted by a court in Chongquing city and is now being heard. This is actually a pretty huge problem for Paramount. Wulong Karst is backed by the Chinese government and many movies rely on the Chinese box office for their profits. In addition, Wulong Karst is suing for $27 million.
If you don't recall any of the product placement in Transformers let this video be a brief reminder for you.
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