‘Transformers: Age of Extinction’ made $120 million in one day
Despite many people agreeing that ‘Transformers: Age of Extinction‘ is a horrible movie, the latest ‘Transformers‘ movie rocked the box office with optimus prime.
In fact ‘Transformers: Age of Extinction‘ is currently the worst reviewed movie Michael Bay has ever made, even worse than ‘Transformers: Revenge of the Fallen’ where even Michael Bay admits was a terrible movie, the fourth ‘Transformers’ movie still made 121 million dollars on Friday.
This weekend, ‘Transformers 4‘ broke records in China. “Transformers: Age of Exctinction” had the largest opening and premired on the most movie screens in Chinese movie history.
The movie is expected to do 42% better than the last ‘Transformers‘ movie which had an opening of $161 million worldwide, and should easily be enough for the biggest movie of 2014 beating ‘Captain America: The Winter Soldier‘ which made $95 million.
Many argue, what made the movie do so well was the amount of consumer research that was done on the movie. The entire movie was focused on the key demographic of people that go to the movies, middle-aged men. This focus group is more likely to buy multiple tickets for himself and his family versus, young men who will either not watch the movie at all or simply watch the movie by themselves.
At the end of the day, Michael Bay knows exactly who his target market is and intends to cater to them with each and every film.
Expect a Transformers 5 coming soon to a theater near you.
Photo Credit: Paramount Pictures