Recent study shows Hispanic women are this summer’s most avid moviegoers.
TheWrap recently conducted a study to determine which group of people are going to the movies the most and to the surprise of many, the largest demographic is not men our teenagers but, Hispanic women over the age of 25.
Its data indicates that Hispanic women over the age of 25 are the most frequent moviegoers of all. Hispanic women often attend movies with their families, but they buy tickets for everything from “The Fault in Our Stars” and “Maleficent” to “X-Men,” “Godzilla” and “Neighbors.” At least 20 percent of Hispanic women professed to have seen all of the major movies, and the numbers were higher among people over the age of 25 for every movie but “The Fault in Our Stars.” [via]
Hispanic women are more likely to see all of the major motion pictures including “Godzilla“, “X-Men” and even “Maleficent“. But, non-Hispanic women are a different story.
But, what is interesting to note is that Hispanics are attracted to superhero movies. Researchers argued that, “Hispanics identify as both American and Hispanic, just as most superheroes identify as both humans, and, well, superheroes.” Essentially, a superhero culturally universal. That all cultures can relate the storyline of a superhero. While, movies such as”The Fault in Our Stars” which was not avidly seen by Hispanic audiences, do not connect to Hispanics as much.
But what does this mean for Hollywood? Why should Hollywood care which demographic goes to see what movie? In one word, money. According to the study, a large majoriy of Hispanic women go to the movies with their family which means that they are buying more than one ticket. For everyone movie that is targeted to a Hispanic women, Hollywood is selling at least two tickets.
At the end of the day expect Hollywood studios to cater more movies to the Hispanic community.