Red Bull False Advertising Leads to $13 Million Settlement

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Red Bull is currently settling a lawsuit over the fact that the product does not actually give you wings.

According to recent report, the lawsuit centers around Red Bull’s excessive claims of how effective the product is in terms of actually giving people energy. Red Bull agreed on Thursday to pay more than $13 million to settle the proposed class action lawsuit that alleges false advertising of its energy drinks.

The settlement could include millions of individuals who purchased at least one Red Bull can over the past 10 years, offering class members the option of a $10 cash reimbursement or two free Red Bull products with an approximate retail value of $15 (Red Bull would cover shipping costs). [BevNet]

The problem with Red Bull lies in the amount of caffeine one can contains. According to the lawsuit, a cup of coffee has more caffeine than a regular serving size of Red Bull.

a 7 oz. cup of drip coffee contains approximately 115 to 175 milligrams of caffeine, depending on the blend, and a 12 oz. serving of Starbucks coffee costs $1.85 and “would contain far more caffeine than a regular serving of Red Bull.” An 8.4 oz. can of Red Bull contains 80 milligrams of caffeine.

Despite settling the case out of court, Red Bull still maintains that the marketing and labeling have always been truthful and accurate, and denies any and all wrongdoing or liability.

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