OLDUSHKA is the first senior-only modeling agency
Being young is traditionally prioritized over being older in the modeling industry. But, we’ve seen changes in recent years, as modeling agencies are only seeking Black models to join the agency, now that the business model is expanding.
Senior models are proving they are as stylish as those in their 20s and one company is choosing to specialize in older talent. OLDUHSKA, a Russian modeling agency is exclusively for seniors.
Igor Gavar, a photogram, is the founder of OLDUHSKA, and for the past year, he has built an agency of good-looking men and women ranging from 45 years old to their early eighties. Each model has a distinct look and models have worked for a wide group of modeling gigs from fashion to lifestyle photography.
How did OLDUSHKA start?
Gavar never planned on creating his own agency, but it started from a passion project of photoshoots with street style retirees. “I met some very interesting faces,” he recalls, “and I wanted to do a separate project with them. A modeling agency became that sort of project.”
Gavar is now helping change the paradigm of what and who looks attractive for modeling campaigns. “[The models] appearing as themselves is an instrument to fight stereotypes,” he explained. “They are an inspiring example to show that it is possible to look beautiful and be your age.”
ODUSHKA modeling agency posted on VK explaining how to apply:
REQUIREMENTS FOR CANDIDATES AND PICTURES.
If you are more than 50 years old and you want to go through a casting to become a model of our agency, send us your current photographs taken within six months. The selection should include both close-ups (chest portrait, face, profile, 3/4), and a full-length photo. The images should clearly distinguish the face, the length of the hair, so close-ups of the face in glasses and hats are not accepted. We consider any photographs, both professional and amateur, taken on any device (camera, phone, tablet, etc.). In the letter indicate the name, age, city of residence of the potential model, phone number. Based on the selection results, applicants with whom the agency is interested in cooperation will receive a notification by personal message.
HOW TO SEND AN APPLICATION.
To send an application, follow this link ➡️ https://vk.com/oldushkamodels , click on the “Message” button (as shown in the picture) and write us a letter.
For more information click here.