AMC’s Fear the Walking Dead ratings drop in week 2.
Ratings for AMC’s Fear the Walking Dead held up pretty well in second week Sunday, despite tough competition from MTV’s Video Music Awards. However, ratings dropped 16% from the series premiere.
According to Nielsen estimates, Sunday’s episode averaged a 4.1 rating in adults 18-49 and 8.2 million viewers overall — down 16% in the demo and 19% in total viewers vs. last week’s premiere, which set all-time ratings records for a cable launch in both adults 18-49 (4.9 rating) and total viewers (10.31 million). The premiere telecast, which aired simultaneously around the world, also set global ratings records for the newly launched AMC Global Networks. [Variety]
However ratings are expected to increase over the next few days as fans are expected to watch Fear the Walking Dead on DVR. In “live plus-3” estimates, “Fear the Walking Dead” rose by 37% in 18-49 rating (6.7 vs. 4.9) and by 32% in total viewers (13.3 million vs. 10.1 million) from its “live plus same-day” ratings, according to Nielsen.
Since Fox’s Empire earned a 6.9 whopping rating, the only other show to reach the same ratings numbers was Fear the Walking Dead and The Walking Dead.