Entertainment NewsTrump's Campaign Targeted 'Walking Dead' Fans to Win Election

Trump’s Campaign Targeted ‘Walking Dead’ Fans to Win Election

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Donald Trump’s presidential campaign targeted The Walking Dead fans to win the election.

Jared Kushner, Donald Trump’s son-in-law, had a major part in helping elect Donald Trump. Kushner achieved the results by targeting specific Trump platforms to specific TV audiences based on the type of TV show they enjoyed.

Kushner’s data found that The Walking Dead viewers in certain areas were more likely to agree with Trump on immigration issues and as a result the Trump campaign ran immigration ads during the TV show.

From Forbes:

Kushner’s crew was able to tap into the Republican National Committee’s data machine, and it hired targeting partners like Cambridge Analytica to map voter universes and identify which parts of the Trump platform mattered most: trade, immigration or change. Tools like Deep Root drove the scaled-back TV ad spending by identifying shows popular with specific voter blocks in specific regions–say, NCIS for anti-ObamaCare voters or The Walking Dead for people worried about immigration. Kushner built a custom geo-location tool that plotted the location density of about 20 voter types over a live Google Maps interface.

Apparently, this was the first time a strategy like Kushner’s had been used, though considering that Trump won the election there is no doubt that political campaigns will use this tactic in the future.

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Megan Diane
Megan Dianehttps://www.projectcasting.com
Hi, I'm Megan Browne, the Head of Partnerships at Project Casting - a job board for the entertainment industry. As Head of Partnerships, I help businesses find the best talent for their influencer campaigns, photo shoots, and film productions. Creating these partnerships has enabled me to help businesses scale and reach their true potential. I'm excited to continue driving growth by connecting people with projects they're passionate about.

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