UPDATE(December 12, 2019): Disney+ App reaches 22 million downloads.
According to a news report by Apptopia, consumers have downloaded the Disney+ app 22 million times from November 12 launch through December 10th. The Disney streaming app has been ranked No. 1 since the app launched in the App Store and Google Play store and sees an average of 9.5 million active mobile app users each day.
According to the report, Disney+ success is due to the cost of the monthly subscription service at $6.99 and the Hulu, ESPN+ bundle at $12.99, including the effective marketing campaigns by Disney.
However, Disney+ has not made an impact on their competitors. Netflix experienced a small dip in mobile traffic after the launch of Disney+, but traffic has returned to normal since Disney’s release thus illustrating consumers’ demand for entertainment.
Original Story (November 14, 2019): Following the announcement, Disney’s streaming service Disney+ received over 10 million subscribers in just one day.
The company’s stock saw its biggest one-day gain since April and reaching an all-time high since January 1972. As of this morning, Disney gained 7.3 percent, culminating to $148.72 per share. According to reports, Disney’s shares are up 32% this year.
Analysts say Disney’s download rate is doing extremely well and better than expected. It appears as though the initial tech problems did not affect Disney at all.
This news comes after Disney’s streaming service Disney+ gained 10 million subscribers one day. The company announced on November 13 and confirmed they will not be releasing Disney+ subscriber data outside of the Disney company’s quarterly earnings calls.
“It’s impossible to compare, with any insight coming from it, first-day downloads of Netflix to that of Disney+,” a report from Apptopia states. “Streaming was not what it is today and mobile is not what it is today, as mobile device penetration and user preferences have shifted in Disney’s favor.”