Creative Producer, Performance Marketing (TikTok) in CA by First Media US

Ever seen a targeted ad on an Instagram story or on the TikTok #foryou page that makes you think--"Is my phone LISTENING to me?!"

First Media’s Performance Marketing (Direct Response) team is a performance-first marketing division at a fast-paced, millennial women's lifestyle company. We use data to make informed decisions around creative video storytelling — rather than having the data work for us. This means we are constantly looking at Facebook performance to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client-base. We never settle for "good enough" and react in real-time to make creative decisions and leverage how the world responds to our creative to make it even better.

We’re looking for a Creative Producer to join our Los Angeles team! The ideal candidate has past success in the direct-to-consumer space, ideally with consumer packaged goods and user generated content.

Responsibilities
Creative Ideation and Storytelling: Ideate, pitch shoot concepts, and script your video concepts in a clear voice to tell a specific story about a product to a specific audience, scaling what works well and nixing what doesn't
Assist other Producers and the Creative Director in turning scripts into shot lists and fully fleshed out shoots.
Proactively engage in meetings with the production team to determine the creative elements needed to fully execute on concept.
Project management: Work across brands and clients with a team of directors, editors and producers. Able to juggle multiple concepts scripting and concepting, at the same time as other projects in post-production with a video editor.
Occasionally direct digital media video advertisements: testimonials, food shoots/styling, glam product shoots, modeling, etc.
Win: Make informed decisions to capture an audience and convert them to customers

Qualifications
A portfolio of digital content you have helped create (or created yourself), and the ability to talk about the strategy that informed each piece in the portfolio
3+ years experience in Entertainment marketing, advertising or content creation
2+ years experience in editing in Adobe Premiere
2+ years experience in shooting using DSLR cameras
Able to combine streamlined copywriting and visual narratives into one medium
Ability to bring ideas to life on a white board, big stage presentation, or finished content
Experience in the consumer packaged goods (CPG) and/or user-generated content (UGC) a plus

First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
 First Media US
https://www.projectcasting.com/job/7488-creative-producer-performance-marketing-tiktok

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