Posted about
Location:
IL, United States
Production Type:
Entertainment jobs & Crew
Job Type:
Staff / Crew
Required Skill:
Videography
POSITION SUMMARY
Reporting to the Director of Brand Marketing, the Brand Manager will be responsible for leading strategic marketing initiatives for both the Lou Malnati’s and Tastes of Chicago brands that drive sales and brand growth. This person will work cross-functionally and with external agencies to develop and execute holistic national marketing calendars, inclusive of campaigns, menu innovation, and promotions. This role will have the opportunity to impact the entire marketing planning process, from identifying business opportunities, to developing strategic campaign ideas, to executing cross-channel marketing plans.
RESPONSIBILITIES
· Work with marketing leadership to develop annual marketing calendars for both Lou Malnati’s and Tastes of Chicago that build brand equity and drive sales growth
· Monitor performance of ongoing campaigns and make recommendations for optimizations or future campaigns
· Work with analytics partners to uncover consumer and business insights and translate them into product and marketing strategies
· Proactively identify opportunities for consumer research to hone brand identity or inform marketing campaigns and messaging
· Partner with cross-functional departments including finance, operations, IT, and procurement to manage menu strategy (pricing/discount strategy, menu innovation, LTOs, etc.)
· Lead cross functional teams to execute national calendar and brand initiatives; communicate timelines, decision points, and results
POSITION REQUIREMENTS
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