Global Director, Entertainment Franchise Planner in CA by Spin Master Ltd

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?
At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!
Job Description:
What will you work on?

Spin Master is seeking a Director of Brand and Franchise planning, who knows what it takes to build and excite fandoms. As a seasoned Planner, you will bridge the tactical-side of Communications Planning and the insights-side of Brand Planning to yield remarkable work for our internal franchise stakeholders. Reporting to the VP Brand Planning and Communication Planning, you will utilize Spin Master’s data and insights to provide the unique voice of the consumer in business and integrated marketing plans. You will translate business briefs into clear, motivating creative briefs for our creative team as well as design strategic frameworks needed for Global planning presentations as it relates to our franchise brands. You will work closely with the Entertainment Team to develop well-considered plans that clearly deliver against our consumer and audience needs. needs. You will help to carefully craft brand positionings and foundations to ensure strong go-to-market strategies.

How will you create impact?
Craft strategic global brand positioning foundations on franchise brands and be a partner to Creative Directors in bringing our campaigns to life while helping to define and shape Spin Master’s internal brands and positioning as needed
Translate and shape business and creative briefs, defining what they need, and ensuring our plans deliver against objectives
Shape playbook narratives in collaboration with Comms Planners to deliver strong franchise plans that look holistically at all aspects of the brand (Toy, Entertainment, and Digital)
Work closely with Research and Insights team to help ensure that we’re on top of the latest in consumer research and asking the right questions along the way and work closely with several functions teams to create more strategic plans that deliver a Consumer First approach that over time that unlock stronger sales
Collaborate on consumer journeys that help provide integrated content solutions along with a clear through-line that rationalizes how and why our solutions work
Distill data and findings into clear actionable consumer insights for our brands and products
Write the narrative and presentations for on-going business needs and arm business and brand owners with a solid understanding of long-range trends affecting consumer behavior

How will you fit into the team?
A modern pop culture anthropologist who can author a killer brief and has passion for kid’s entertainment
Ability to operate independently while demonstrating strong problem-solving, presentation, and communication (both written and verbal), skills


What are your skills and experience?
At least 8 years of experience and incredible proven impact working in advertising, digital platforms, or related fields
Solid Creative agency experience developing both traditional and digital work in the strategy or planning department
Expertise in various dimensions of strategic planning: with specific expertise in brand planning (brand foundations and consumer insight) and strong communications planning acumen (integrated connections planning that defines the role and connection of each element)
Comfortable using data sources from Ipsos to Google to Concept testing

#LI-Hybrid
#Spinmasterishiring
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What you can expect from us:
Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.
Growth and Career Opportunities
Flexible Work Hours
Innovation, Collaboration and Fun
Comprehensive Benefits
Other fun Perks!
What’s it like to work here?
Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.
Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.
Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.
Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.
We do appreciate all interest; however only those selected for interview will be contacted.

 Spin Master Ltd
https://www.projectcasting.com/job/20462-global-director-entertainment-franchise-planner

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