Location:

CT, United States

Production Type:

Entertainment Careers

Job Type:

Staff / Crew

Required Skill:

Videography


Job Summary:

The Associate Media Director constructs the strategic groundwork for media plans. They work within the organization and lead the development of building multi-channel media plans and tactics that deliver on client’s goals. They utilize industry trends, media tools and resources, and proven media to drive the strategic media recommendations.


SALARY: $115K, plus Bonus



Key Areas of Responsibility:

  • Responsible for creating strategies and recommendations for media plans across on-line and off-line media: Video (National and Local television, OTT, addressable TV, Digital/Social Video), Audio (National and Local Radio, Digital Audio (including Podcasts), Print, and Out-of-home, Social, Search, and more
  • Develop a working knowledge of client’s goals, guidelines and strategies and an understanding of how that is translated through strategic media planning techniques
  • Gather and analyzes data to provide sound, strategic, consumer-insights driven media recommendations
  • Responsible for creating and maintaining media documents such as flowcharts, POV’s, and budget sheets
  • Work with buying team to ensure all campaigns are running as ordered
  • Assist in campaign post buy development – a collaborative with Buying team
  • Build Media Plan presentations that are visual
  • Keep abreast and able to provide POVs on media trends, media outlets, etc.
  • Supports or manages day-to-day client interactions



Qualifications:

  • Bachelor’s Degree required
  • 4+ years Media Agency Planning experience
  • Experience with media tools- Ad Intel, Scarborough, MRI, Telmar, etc
  • Must be able to showcase innovative thinking and a firm understanding of the media landscape to build multi-channel paid media strategies, including broadcast, digital, social and out-of-home
  • Experience planning local media across diverse DMA’s
  • Strong attention to detail, follow through, and organization is a must
  • Math skills and analytical thinking skills a must
  • Proficiency in Excel is a must. Strong MS Office skills: Word, PowerPoint and Outlook

Search Max, Inc
https://www.projectcasting.com/job/19719-associate-media-director-advertising-agency
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Company Details
Search Max, Inc
United States

10 Jobs