Content and Influencer Marketing in CA by Sweetfin

The Content and Influencer Marketing Specialist/Manager will be in charge of developing social content, strategizing, producing copy, and creative for content calendars across multiple platforms. Working closely with the Director of Marketing, President, and agencies, this position is responsible for producing and managing ongoing social media content that aligns with each client's strategy month over month.

About Sweetfin: 
Our mission is to fuel life through freshness. Sweetfin is a healthful, Chef-driven, California-inspired poke and plant-based bowl concept that uses local produce, sustainable fish, and innovative ingredients. We strive to provide a culinary experience that is fresh, accessible, and naturally craveable. At Sweetfin, we take pride in how we treat our customers, our people, and our planet. To that end, we obsess over the details, from sustainable sourcing of high-quality ingredients to make sure that all of our menu items are made in-house, from scratch, daily. 

Responsibilities: 
 Act as an in-house social media guru and lead strategies and counseling internal teams on how to effectively implement and leverage social media marketing 
 Able to shoot, film and edit photography and videography that can be utilized across multiple media platforms 
 Offer knowledge of social media algorithms and best practices to ensure proper strategy, scheduling, and fulfillment 
 Have a strong vision and POV for the direction and growth of the brand and vertical social channels 
 Develop relationships with influencers and build influencer campaigns around new products and initiatives 
 Organize and host “creator days” to build brand awareness amongst the creator community 
 Drive energy for the brand by developing and executing top-tier social campaigns and 
strategies 
 Serve as the project manager for all social media requests pertaining to all brand accounts and 
vertical social accounts 
 Liaise with management teams to request, schedule and post in a timely manner 
 Communicate progress and key information with relevant department heads so that we never 
miss a beat 
 Manage changes to the project scope and project schedule as needed 
 Track and analyze analytics so that we can continue to sharpen our social media presence 
 Monitor emerging trends in social media technologies, tools, and applications so that we stay 
ahead of the curve 
 Work inside social media platforms to schedule, execute and analyze all social campaigns, 
accounts, and metrics 
 Perform other related duties as assigned 

About The Ideal Candidate: 
 3-5+ years of experience in Social Media Marketing, Content Marketing, or Influencer Marketing 
Ability to create content 
 Must live and breathe everything on social media and be up-to-date on all social media trends 
on all platforms 
 Expert in all things Facebook, Instagram, Tik Tok 
 Has strong working knowledge of creative software 
 Passion for creativity and storytelling 
Has proven experience working with, building, and maintaining relationships with Creators and 
influencers 
 Has a proven working experience in project management and Social Media 
Has solid organizational skills including attention to detail and multitasking skills 
 Is a Go-Getter who can rely on their skill in prioritizing and organizing their workflow to 
coordinate multiple departments 
 Is dependable with the willingness to take the initiative to work collaboratively and with a 
sense of urgency 
 Is proactive and an independent problem solver! 

What You Get: 
 Competitive salary 
 Flexible work environment 
 Medical, Dental, Vision 
 Professional development 
Career advancement opportunities 
 Of course, lots of Sweetfin! 

 
 Sweetfin
https://www.projectcasting.com/job/15126-content-and-influencer-marketing

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